TRC Companies

TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader.

TRC’s professionals work with a broad range of commercial, industrial and government clients and the communities they serve. We deliver breakthrough solutions that address local needs — so our clients can better succeed in an ever-changing world.

Working at TRC means tackling interesting, meaningful projects. We pride ourselves on our collaborative spirit, entrepreneurial zeal and agile corporate structure. We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.

Overview

The Marketing Manager will be responsible for spearheading TRC’s event marketing strategy, including but not limited to planning TRC’s participation in tradeshows, industry events and technology partner events; attending events to represent TRC and promote the company’s services; coordinating and running TRC hosted events including in-person events like roundtables and outings and remote events like webinars; and securing speaking opportunities. Requires a demonstrated successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

Location: Atlanta, GA

Responsibilities

Major Responsibilities:

• Spearhead TRC’s event and tradeshow strategy for all TRC sectors, including but not limited to identifying key events, coordinating internal cross functional team, as-needed training for attendees (elevator pitches, etc.), handling pre- and post-show communications and event attendance
• Collaborate with marketing, sales, and operations teams to properly staff events
• Work with Director, Marketing – Events to develop event strategy and objectives; drive initiatives to meet objectives based on lead generation, customer advocacy, and more.
• Negotiate and execute contracts with vendors for large- and small-scale events
• Drive marketing influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team
• Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using Marketing Automation – CRM
• Build relationships with clients and prospects on a one-to-one basis as needed/appropriate
• Interact with key decision makers and account holders
• Work with in-house designer to ensure event displays and materials accurately represent the TRC brand
• Process event invoices; sponsorships; marketing vendor invoices
• Order and track event inventory include collateral, giveaways, etc.

Qualifications

Minimum qualifications:

Education

• Bachelor’s degree in marketing, business management or equivalent experience

Experience

• Minimum 5 years of related marketing experience, ideally in event marketing, tradeshow setup/dismantle, demand generation, or sales enablement in a corporate or engineering industry environment.
• Experience managing vendors to ensure services are delivered as contracted.
• Manage effective tracking systems for events management.
• Experience partnering with sales teams.
• Demonstrated record of success in carrying out event marketing efforts, including trade show planning, attendance and reporting
• Proven experience managing multiple competing priorities

Software/Technical Skills

• Proficient in Microsoft Office products, specifically, Word, Excel, SharePoint. PowerBI, a plus
• CRM systems/tools experience preferred.

Personal Skills

• Highly professional personal presentation with the ability to communicate confidently and professionally to C Suite level customers.
• Self-confident with a dynamic personality
• Highly organized with an ability to manage resources, budgets, and onsite personnel as well as manage multiple projects simultaneously.
• Strong communication skills – written and oral
• Creative problem solver who innovates and drives idea creation.
• Results orientation with detailed understanding of process to gather and report metrics to gauge event success.
• Thrive in a high-growth environment with constant change as your companion.
• Ability to work harmoniously in a team environment.
• Self-directed with sound organizational and time management skills
• Understanding of consulting business
• Solid interpersonal skills with ability to deliver effective customer service.
• Results orientation

Preferred Qualifications

• Experience working for a consulting services firm in Environmental, Infrastructure, or Power sectors

Other (Including Certifications Needed)

• Requires well developed Project management skills – certification a plus
• Certified Marketing Professional (CMP), preferred
• Maintains professional attire and demeanor while working with clients, staff and during travel

Travel Requirements

• Ability to travel up to 30% to locations in the US to prepare for and attend events.