Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Atlanta - GA

Roboyo

Roboyo is currently in search of a dynamic and experienced Marketing Manager to spearhead our global marketing endeavors with a regional focus on USA. In this role, you will take charge of developing and implementing strategic marketing initiatives aimed at boosting brand recognition, generating leads, and retaining existing customers.

 

Within This Role Your Key Responsibilities Will Include

  • Develop and execute comprehensive regional marketing plans aligned with global business and marketing objectives.
  • Oversee and contribute to the creation of compelling content across various channels, including digital, social media, email, and PR.
  • Nurture relationships with Roboyo’s technology partners and spearhead collaborative marketing campaigns and initiatives in-region.
  • Drive lead generation activities through targeted campaigns and initiatives, ensuring seamless alignment with in-country sales teams.
  • Collaborate with regional leadership to ensure alignment and integration of marketing efforts.
  • Analyze marketing performance metrics and provide actionable insights to optimize campaigns and strategies.
  • Stay updated on industry trends and best practices to identify opportunities for innovation and growth.

Perks Of Being a Marketing Manager At Roboyo

  • You’ll play a pivotal role in expanding our reach and growing the Roboyo brand.
  • You’ll be helping businesses harness the power of automation to drive efficiency, productivity, and growth.
  • You’ll enjoy close collaboration with departments outside of Marketing e.g. Global Practice Leads, and Subject Matter Experts, learning from their knowledge and expertise.
  • You’ll be at the forefront of innovation in the automation industry and gain exposure to cutting-edge technologies and solutions that are shaping the future of work.
  • You’ll thrive as part of a fun, supportive and global team.
  • You’ll enjoy flexibility in work schedules and arrangements, including remote options.
  • You’ll have opportunities for career advancement, with potential line management responsibilities as Roboyo grows.

Experience and skills you’ll need to do this role:

  • Native English speaker – Excellent English language skills, both written and verbal.
  • Bachelor’s degree in marketing, Business Administration, or related field.
  • 10yrs proven experience in a marketing role, preferably in the technology or automation industry.
  • Demonstrated track record of developing and implementing successful marketing strategies.
  • Excellent strategic thinking and problem-solving abilities.
  • Proficiency in marketing automation tools e.g. Salesforce CRM, GA4.
  • Exceptional communication and interpersonal skills.

Skills that would make you perfect for this role:

  • Technical Aptitude: Familiarity with automation technology and AI.
  • Global Marketing Experience: Experience in executing marketing strategies across diverse markets and different languages.
  • Partnership Development: Ability to identify and cultivate strategic partnerships to expand Roboyo’s reach.
  • Data Analysis and Interpretation: Proficiency in data analysis tools and techniques to derive actionable insights from marketing metrics, enabling data-driven decision-making and optimization of marketing strategies.
  • Innovation and Creativity: A knack for thinking outside the box and generating innovative marketing ideas to differentiate Roboyo in a competitive market landscape.
  • Project Management Expertise: Demonstrated ability to efficiently oversee numerous marketing initiatives, ensuring adherence to timelines, budgetary constraints, and alignment with overarching business objectives.
  • SEO and SEM Expertise: Knowledge of SEO and search engine marketing best practices to enhance Roboyo’s online visibility and drive qualified traffic to our digital assets.
  • Customer Experience Focus: Understanding of customer journey mapping to create seamless and engaging interactions across all marketing touchpoints.
  • Languages: While English is our primary business language, fluency in additional languages such as French, German, and/or Spanish is an asset that will set you apart.

Benefits (among others)

  • Health, Dental & Vision Insurance
  • 401k match
  • Unlimited vacation policy (take as many days as you need)
  • Recognition and reward for personal and team achievements
  • Employee referral program

Growth

  • Join a market-leading firm in one of the fastest-growing industries to pioneer the next generation of automated technologies
  • Tailored development plan with career coaching
  • Regular feedback – we value your opinion, and we appreciate new ideas
  • International career and project opportunities
  • Deepen your working knowledge of intelligent automation through our structured training courses (the Roboyo Academy)

Team

  • Immerse yourself in an exciting, positive, and creative atmosphere and generate novel solutions to some of our clients most complex challenges
  • Working in different international and cross-cultural teams for each project
  • Regular Team Events where colleagues become friends.

 

Apply Now