Mobile Health
Mobile Health is a market leader in occupational health and employment-related screening services across the United States. With five owned-and-operated clinics in New York City, and over 6,500 affiliated locations, Mobile Health sees millions of patients per year.
Our comprehensive services include drug testing, physicals, respirator fit testing, hearing testing, vision screening, vaccines and titers, and more. We stack hands to support our B2B client partners and are on a mission to make occupational health and employment-related screening the easiest part of their job. To achieve that, we are leveraging technology to change how occupational health is delivered. As a technology-driven company, we’re at the forefront of unleashing new and better ways to keep businesses safe and their employees healthy. Mobile Health is growing, and we are looking for amazing people to join our team!
Location
This position is 100% remote; this position does not require travel other than for special occasions like conferences or events or departmental meetings.
Overview
Mobile Health is seeking a Marketing Manager with an emphasis on copy writing skills. Our ideal candidate has experience developing and executing marketing campaigns, can transform ideas into a strategy, and a strategy into executing a program. This position will report to, and work closely with, the our Director of Business Development to execute and manage day-to-day marketing programs, report on key performance indicators, and make recommendations for improvement. Strong writing skills, with a demonstrated history of producing great marketing copy, is required. This position will develop content strategy for Mobile Health’s platforms and channels and work across departments to assist in the development of training material and collateral.
Essential Duties & Responsibilities
- Develop marketing plans with specific objectives across various channels and segments
- Lead the execution of marketing programs, leveraging internal support and working with agency partners
- Analyze customer insights, trends, market analysis, and align with marketing and advertising best practices to build successful programs
- Analyze data across all paid, owned, and earned channels and create insights that can be summarized into actionable changes to improve our performance
- Develop communication plans for all channels, including tactics to support the Mobile Health Sales Team
- Develop persuasive content to support all communication platforms, such as: social media, Mobile Health website, direct sales outreach, sales collateral, and customer training
- Utilize SEO best practices when developing content to capture organic growth
- Edit and proofread copy with a high attention to detail
- Create and fine-tune the Mobile Health value proposition, tone, and visual identity and work diligently to protect our brand in all mediums
- Develop thorough buyer/user personas with the ability to create headlines and copy that align with the target audiences needs and clearly communicate Mobile Health’s value proposition
- Experienced with SEO and a thorough understanding of Google Analytics
Experience & Education
- Bachelor’s degree (BA) from four-year college or university, concentration in marketing, statistical analysis,
- or related field a plus, or a commensurate level of experience with a demonstrated depth of knowledge
- Demonstrated understanding of sales and marketing terminology, tools, and related acumen
- Strong communication and presentation skills
- Demonstrated knowledge of CRM software, marketing automation, and analytics
- Salesforce Administrator certification highly preferred
- Incredible critical thinking and problem-solving skills
Benefits
- Competitive salary and performance-based incentives
- Comprehensive health, dental, and vision insurance plans
- 401(K) plans
- Paid time off and holidays
- Professional development opportunities
- Flexible working arrangements