Curaleaf
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Marketing Manager
Location: Tampa, FL (on-site)
Job Type: Full-Time | Exempt
About the Role: Curaleaf is hiring a Marketing Manager to lead short- and long-form business-to-consumer communications across Florida’s cannabis market. This role drives multi-channel campaigns that boost brand awareness, ensure compliance, and support product positioning. By working cross-functionally and leveraging data insights, you’ll help grow market share, build customer loyalty, and enhance the overall consumer experience.
What You’ll Do:
- Develop and execute statewide marketing strategy aligned with brand voice and business goals
- Lead integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
- Ensure all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team to maintain compliance and brand integrity
- Partner with sales, operations, product, and retail teams to align messaging and enhance the customer experience
- Coordinate with agencies, designers, and copywriters to deliver high-quality, on-brand assets
- Leverage market research, consumer insights, and performance data to refine marketing strategies and track key metrics like acquisition, retention, and brand sentiment
- Craft brand narratives and content strategies that showcase product benefits, meet consumer needs, and position Curaleaf as a trusted leader in Florida’s cannabis market
- Strategically manage budgets, prioritize high-impact initiatives, and lead vendor partnerships to maximize marketing ROI and efficiency
What You’ll Bring:
- 5–7 years of proven marketing experience, ideally within retail, healthcare, or other highly regulated industries
- You have a bachelor’s degree in Marketing, Communications, or a related field
- You’re skilled in digital marketing and fluent with tools like CRM platforms, analytics dashboards, and project management software
- You’re a strong communicator with a talent for turning insights into compelling storytelling and a track record of building effective cross-functional partnerships
- You bring an analytical mindset and are comfortable using data to uncover trends, guide decisions, and optimize campaigns for maximum impact and ROI
- You thrive in fast-paced, evolving environments and take initiative to solve challenges and capitalize on opportunities
Even Better If:
- You have experience in cannabis or are familiar with Florida cannabis regulations and how to adapt communications to stay compliant
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
Not all benefits listed above are available to all employees at all locations.
Curaleaf Awards and Achievements:
- 2023 Ragan’s Top Places to Work
- 2022 TIME100 Most Influential Companies
- 2020 Cannabis Doing Good’s Good Neighbor Award
- 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award