Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Syracuse - NY

Novanta

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

Job Summary

This position is part of Novanta’s Precision Medicine business unit. Precision Medicine designs, manufactures, and markets machine vision, optical scanners, embedded RFID readers, high-precision customized subsystems, and optical subsystems.

As Marketing Manager, you’ll oversee marketing activities for products across multiple areas of our product portfolio. You’ll create and implement growth-focused marketing plans. You’ll collaborate with teams to maintain brand consistency and engage customers.

Job Description (Primary Responsibilities)

  • Driving performance and results of a marketing and/or specific product line(s) within a business unit.
  • Developing and implementing marketing plans to achieve business objectives.
  • Conducting market research to identify trends and opportunities.
  • Collaborating cross-functionally to drive growth and ensure brand consistency across all channels.
  • Analyzing campaign performance and making data-driven decisions to optimize results
  • Administration of SalesForce.com
  • Management of the Reach Technology and PRI Website

Requirements

  • Be experienced in developing and executing successful marketing strategies in a business-to-business environment.
  • Be able to lead and motivate others to achieve business goals.
  • Have excellent written and verbal communication skills.
  • Be able to manage multiple projects and priorities in a dynamic environment.
  • Be comfortable with data analysis and using metrics to inform marketing decisions.

Outcomes / KPIs

  • Funnel growth
  • Lead generation
  • Search engine ranking

Compensation And Benefits

  • The base pay for this position is $97,986 to $134,731 per year depending on the geographic market.
  • Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
  • Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

 

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