Saputo

At Saputo, our best comes from our people. We’re a talented and caring team with a longstanding history of excellence. Since our first days delivering cheese on a bicycle, we’ve grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and passion through food, and together, we foster an environment where we can all make contributions that matter–from our manufacturing plants to our office locations and everywhere in-between.

Seeking a dynamic, results-oriented Brand Marketing Manager who thrives in a fast-paced, hybrid work environment to assist in the development and implementation of business and marketing strategies to drive profitable growth for the Saputo dairy portfolio. The ideal candidate will be versatile and know their market, portfolio, and consumers better than anyone else. They will have strong, analytical, leadership and communication skills and be highly attuned to both the competitive environment and pop culture. They will be detail oriented and be capable of managing complexity across numerous stakeholders to deliver results on time, with excellence.

How You Will Make Contributions That Matter

Assist in the development of brand positioning and multi-year strategies for assigned brands.
Use consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands.
Prepare periodic business reviews, market assessments, and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance, and to track and measure results.
Lead budget management for respective brands, including a monthly reconciliation of budget actuals.
Work closely with category management team, R&D, culinary and packaging teams to craft long-term brand innovation strategy, including vision, objectives, guardrails & future pipeline.
Lead innovation and renovation commercialization launches to sales and end consumers, working with the category management team as they lead projects through the stage gate process for assigned categories, ensuring a successful launch, and performing post-launch analysis.
Lead changes to base product and packaging, to ensure brand optimization, working closely with the specialty cheese category management team.
Lead the development and implementation of integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for assigned brands; ensure alignment and clarity with cross-functional teams.
Serve as day-to-day lead with agency partner for assigned brands, working together to develop and execute breakthrough programming that will support strategic growth priorities.
Facilitate all reviews of marketing communication content with internal Saputo stakeholders, including, but not limited to corporate communications, sales, and legal teams.
Lead measurement of marketing program effectiveness with a ROI lens, making optimization recommendations, where needed.
Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results.
Provide oversight to marketing specialist on digital content development and distribution for all core specialty brands (i.e., social, website, GPIM, etc.); ensure alignment with overarching brand strategy.
Serve as a subject matter expert in media (digital, print, broadcast, trade, etc.), PR and owned properties (social & website) to advance Saputo’s Specialty Cheese marketing plans.
Attend and participate in learning opportunities (webinars, conferences, etc.) to seek out innovative techniques in marketing, merchandising (both in-store and digital) and eCommerce; share trends back with key internal stakeholders (Brand, Sales, Category teams, etc.), where applicable.
Support management of and/or provide oversight of assigned trade and customer events, planning and organizing all necessary products, props, travel logistics and communications to internal and external (supplier) attendees.
Provide digital content thought leadership to Marketing Specialist, assisting with the management of Saputo brand website and organic social content, where needed.
Guide Marketing Specialist on the hygienic management/optimization of the digital ecosystem technology that fuels the Specialty Cheese marketing programming (i.e., product locators, GPIM content population, etc.).

You are best suited for the role if you have the following experience, skills, and qualifications

BA/BS in Marketing or related field.
Minimum of 5-7 years’ experience of relevant CPG or similar experience, MBA or additional brand management training preferred.
Must have experience in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrating strong leadership, teamwork and strategic thinking skills.
Preferred digital marketing and/or agency management experience.
Be an excellent communicator and collaborator with the ability to champion brand plans, priorities, and strategies effectively.
Budget management experience.
Must have experience managing multiple projects at once in a fast-paced environment.
Demonstrated ability to develop and cultivate relationships.
Travel will be required 25% and center around getting facetime with key business partners and customers, event organization and industry event attendance to further expand subject matter expertise

We Support and Care for Our Employees by Providing Them With…

Development opportunities that enhance you career fulfillment.
Meaningful compensation & benefits that help you care for your family.
Opportunities to contribute to your community and enhance the lives of others through Saputo products.

Salary Range: $85,370 – $112,050

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