Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Tustin - CA

Zymo Research Corp

Zymo Research is a leading biotechnology company dedicated to empowering scientific discovery through innovative solutions. Our commitment to excellence and innovation has established us as a trusted partner for researchers in fields ranging from genomics to epigenetics. As we continue to grow, we are seeking a dynamic Marketing Manager to join our team and drive our marketing efforts to new heights.

 

As a Marketing Manager at Zymo Research, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing both online and offline marketing initiatives and managing special programs and promotions. Your leadership and strategic thinking will be critical in achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.

 

Additionally, you will support the creation of high-level guides and help educate junior associates on tactical marketing skills. We are seeking a highly dynamic, flexible, and passionate marketer who can think outside of the box to drive strategy, awareness, lead generation, and conversion.

 

Essential Duties and Responsibilities:

  • Strategic Marketing Planning: Collaborate with the Marketing Director, Sr. Marketing Manager and Business Units to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion.
  • Online and Offline Marketing: Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with Zymo Research’s brand and brand values.
  • Special Programs and Promotions: Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions.
  • Campaign Management: Oversee and support the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
  • Market Research: Stay up to date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
  • Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets.
  • Cross-Functional Collaboration: Collaborate with other departments to ensure marketing efforts are in alignment with company objectives.
  • Technology Proficiency: Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies.
  • Reporting and Analysis: Provide regular reports on marketing performance and use data-driven insights to support and refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.

Education and Work Experience:

  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
  • Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion.
  • Excellent team player and team management skills.
  • Demonstrated success in developing and executing marketing strategies that drive results.
  • Strong analytical skills and proficiency in using marketing analytics tools.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
  • Highly organized and capable of managing multiple projects simultaneously.
  • Knowledge of biotechnology or life sciences is a plus.

About Us:

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools. Whether it’s epigenetics, DNA, RNA, microbiomics, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance. Named a Top Workplace by the OC Register in 2021, 2022 and Top Workplace USA in 2023, Zymo Research continues to be a place where employees feel engaged, connected, and energized about their work. If you are passionate about helping people in advancing science and working with awesome teams in a fast-growing company, we want to speak with you!

Compensation:

The estimated compensation range for this position is $75,000 – $90,000 per year at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

 

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