Certex

The ideal candidate will be a strategic thinker with a proven track record of building and managing successful marketing teams. Requires a hands-on individual with strong project management, analytical, and communication skills. This role offers a unique opportunity to shape the future of our company by building and growing our brand portfolio. We are looking for a self-starter who is passionate about marketing and eager to make a significant impact.

Essential Functions:

• Brand Management: Oversee the development and execution of product brand strategies for our portfolio of rigging equipment brands.
• Go-to-Market Strategy: Develop and implement comprehensive go-to-market plans, including product launches, pricing, promotions, and distribution strategies.
• Marketing Channel Management: Manage and optimize marketing channels, including email, CRM, website, social media, and trade shows.
• Performance Analysis: Track and analyze marketing performance metrics to measure ROI and identify opportunities for improvement.
• Team Leadership: Collaborate with cross-functional teams to ensure alignment with marketing objectives.
• Budget Management: Develop and manage the marketing budget.

Required Skills/Abilities:

• Prior experience in the construction, equipment, industrial or material handling is preferred
• Experience managing acquisition marketing preferred
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels and analytics
• Excellent project management and organizational skills
• Ability to thrive in a fast-paced, dynamic environment
• Strong leadership and interpersonal skills
• Data-driven mindset with the ability to analyze and interpret marketing data

Education and Experience:

• Bachelors degree in marketing, business, or related field
• 3-5 years of experience in marketing, with a focus on product brand management

Physical Requirements:

• Sit for an hour or more, speak, hear, stand, walk, stoop, squat, bend and/or kneel.
• Verbally communicate detailed information to others either by phone or in person.
• Must be able to lift up to 25 pounds occasionally.
• Required to use hands with substantial movement (motions) of wrists, hands, and/or fingers.
• Have close visual acuity to perform activities such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading.

Pay rate and Provisions:

• Pay Range is $80K-$90K per year (depending on experience)

Benefits include:

• Medical, Dental, Vision, Life, Long-Term and Short-Term Disability
• 401(k) and 401(k) matching
• 9 paid holiday, 1 floating holidays
• Paid Vacation and Sick Leave