McGraw Hill

Looking back on your marketing career, if bringing a new product to market was a highlight, then we have the gig for you! Do you get goosebumps thinking about the cross-functional partnership and collaboration required to launch a product? Do you crave a challenge and navigating uncharted marketing waters? Do you thrive in customer conversations and presentations? Read on, this is the role you have been searching for.

At McGraw Hill, our marketing colleagues not only boost company’s reputation by building like-minded communities but in reward they build their own brand by helping learners and educators achieving their educational goals.

How can you make an Impact?

Reporting to the Director of Marketing, the Marketing Manager will be responsible for the launch of a new product inclusive of the go-to-market and go-to-sales plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing multi-channel campaigns, strategic lead generation tactics, building relationships with internal and external customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation activities to drive leads and support other team goals.

This is a remote position open to applicants authorized to work for any employer within the United States. It requires up to 35% travel yearly, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.

What can you expect from the position?

• Work and thrive within an integrated cross-functional team currently focused on ALEKS Math.
• Develop and execute a comprehensive, strategic go-to-market and go-to-sales product launch plan.
• Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
• Partner with Market Development and Sales colleagues to amplify awareness and build pipeline.
• Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
• Collaborate with stakeholders to write and develop portfolio positioning and messaging to ensure these are effectively communicated to target audiences.
• Lead a customer acquisition process and customer delight plan across your course area.
• Provide sales support to internal and external customers.
• Seek out and run point on event opportunities such as conferences to showcase the product to relevant audiences.
• Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
• Use data to drive decision making across the Math portfolio and share best practices within the team.

What can you bring to the role?

• Minimum 5-7 years of client-facing Sales and/or Marketing experience.
• Experience launching a new product in the market.
• Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
• Success in managing and delivering virtual and/or live events and conducting compelling presentations – both internally and externally.
• Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
• The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
• Ability to travel approximately 35%.

Why working with McGraw Hill?

Join a team of those who want to make a difference in education, are intellectually curious and have integrity! Work with autonomy, leverage company-wide offline and online marketing resources, and achieve the goals you want to accomplish in your career.

The pay range for this position is between $80,000-$100,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.