HELM AG
Experience HELM as a unique family business and an attractive employer. Through a constant exchange of ideas, our ultimate goal is to offer our customers future-oriented solutions within our global network. At any time, in any place. This allows us to work proactively and think long-term – in operations, quality management, process optimization, product development and distribution. We are innovation drivers, possibility makers and a reliable partner, all in one.
Role Description
- Drive, steer and implement HELM Agro US strategy based on key crops and core segments
- Develop and implement the one to three-year marketing strategy for assigned product portfolio
- Develop business plans, identify, and analyze market opportunities and risks
- Define product positioning and unique value proposition and key performance indicators
- Participate in the portfolio development and coordinate discovery of opportunities in alignment with Sales and Innovation teams
- Coordinate customer level forecasts through sales team to build monthly SOP forecast, annual budgets, and five-year projections
- Lead and coordinate assigned portfolio with cross functional teams such as sales, innovation, regulatory, operations, and senior management
- Coordinate marketing communications strategy for assigned profile to create awareness, education, and demand at all customer levels
- Coordinate support for local marketing related to demand creation, branding and in-season programs and campaigns, as well launch preparation in alignment with company objectives and guidelines
- Participate and assist in third party relationships as needed to build, implement, and enhance assigned portfolio
- Participate in portfolio development and rationalization alongside HELM Phase Gate process
- Regional lead of key assets and product portfolio
Required Skills
- Experience of portfolio management, marketing, and sales, preferably within the crop protection industry, with experience in identifying customer requirements, defining, and managing tailored go-to-market and sales strategies, creation of win-win partnerships with channel partners
- Ability to manage change
- Experience in selling and marketing of crop protection products, services, and solutions to growers and to partners along the value chain
- General commercial business and IT skills
- Strategic mindset to be able to identify future market trends and needs to effectively position the company and products against the competitors while evaluating risks and business trade-offs
- Strong listening and communication skills
- Ability to quickly develop relationships and generate trust with stakeholders
- Experiences in regional and local teams, interdisciplinary teams, crop teams
INDIVIDUAL TASKS
- Driving portfolio strategy in targeted crops, following the Helm Agro US crop protection strategy
- Overview of pricing, price corridors and profitability improvement agreed for assigned portfolio
- Review and update competitor, crop, and market analysis
- Develop an in-depth knowledge of their strategic crops and product segments
- Develop and implement product marketing initiatives to increase demand, pricing, and customer loyalty, raising of awareness of assigned portfolio
- Develop and lead the marketing strategy and its successful implementation of assigned portfolio
- Driving budget and strategic forecast process and monitor marketing objectives (KPI fulfillment)
- Demonstrate an in-depth knowledge of marketplace, key dynamics, and company policies:
- Competitors and their likely strategies, business intelligence and competitive analysis
- Preparing/creating new business opportunities including third party products and potential acquisitions