Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Phoenix - AZ

Avnet

The America’s Marketing team is looking for an experienced and versatile marketing manager to be responsible for all aspects of campaign creation, from strategy to planning to execution. Ideal candidate will bring B2B marketing/product marketing experience from technical industries (electronic components, hardware or software/SaaS) and can translate technical concepts into consumable marketing copy blocks and stories for campaign use. The ability to project-manage the execution of your campaigns is a must. Must show past success designing and implementing lead generation and awareness campaigns.

Prefer candidate in Phoenix area but may work hybrid if located near an Avnet Sales branch.

Principal Responsibilities

MARKETING STRATEGY

  • Working with subject matter experts (SMEs) across the organization, as well as our external supplier partners, decide what campaigns to create to address strategic business objectives.
  • Own your annual campaign roadmap/schedule; establish key performance indicators (KPIs) and metrics to measure the success of your campaigns.
  • Collaborating with SMEs, Sales and your marketing colleagues, create, maintain and share a positioning and messaging matrix for Avnet solutions.
  • Keep current on changes in the market, competitive landscape and the Avnet business at a macro (industry) and micro (account) levels.

CAMPAIGN CREATION AND EXECUTION

  • Responsible for creation, execution and monitoring of marketing campaigns; manage scope, deliverables, timelines and resource allocation.
    • Plan all marketing “touches” and sequencing for a given campaign.
    • Engage and collaborate with functional marketing experts (digital marketers, copywriters, designers, Marketo builders, etc.)
    • Facilitate cross-functional campaign development discussions for campaign messaging, user journey mapping, landing page development, creative concepting and digital media strategy.
  • Ensure the quality, accuracy and alignment to strategy of all campaign deliverables, adhering to brand guidelines and regulatory requirements; conduct thorough reviews and approvals to maintain consistency and professionalism across all marketing materials.
  • Monitor campaign performance and analyze key metrics to track campaign reach, engagement and return on investment (ROI); generate regular reports and presentations to provide insights into project performance and identify areas for improvement.
  • Based on data, decide how best to optimize the campaign and improve its effectiveness (this may involve tweaking messaging, adjusting targeting parameters, or reallocating resources).
  • Guide and support team members, assign tasks and set deadlines and ensure that everyone works toward the campaign’s objectives.
  • Act as liaison between different departments and stakeholders, including upper management, creative teams and external vendors.
  • Apply an experimentation mindset to account-focused campaigns to drive, test, learn and optimize.
  • Lead campaign post-mortem to review results, lessons-learned, etc.
  • Employ lessons learned in future campaigns.

Distinguishing Characteristics

  • B2B marketing/product marketing experience from a technical industry (electronic components, hardware or software/SaaS) is strongly preferred.
  • Must be able translate technical concepts into consumable marketing copy blocks and stories.
  • Must be able to write, proofread and edit copy.
  • Experience with Microsoft Excel, Word and PowerPoint.
  • Excellent presentation skills.
  • Understanding lead lifecycle concepts (the typical marketing and sales funnels) is a bonus.
  • Excellent verbal and written communication, effective time and project management skills.
  • Excellent organizational and time management abilities, with a keen attention to detail and the ability to manage multiple projects simultaneously.
  • Experience working with full service advertising agencies in the development and execution of marketing tactics.
  • Proficiency in using analytics tools and data-driven decision-making.
  • Strong leadership skills, strategic thinking abilities and a proven track record of successfully designing and implementing both lead generation and awareness campaigns.

Work Experience

  • Typically 5+ years with bachelor’s or equivalent.

Education and Certification(s)

  • Bachelor’s degree or equivalent experience from which comparable knowledge and job skills can be obtained.

 

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