Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: El Segundo - CA

Aerodome

Aerodome is at the forefront of developing advanced software for public safety, specializing in innovative drone-as-first-responder (DFR) solutions. Our mission is to make communities safer with cutting-edge DFR technology, providing first responders with an AI-driven platform for enhanced air support. We focus on integrating our software with industry-leading hardware partners to ensure rapid response and safer operations. At Aerodome, we are committed to creating a safer world through continuous innovation and excellence. Join us to help shape the future of public safety and make a positive impact on communities.

 

Mission and Outcomes

 

The Marketing Manager will make a direct and significant impact on the overarching objective of Aerodome’s marketing: make Aerodome the category leader in DFR. This person will improve awareness of our brand to our target audiences, particularly customers in public safety. The Marketing Manager will play a vital role in preparing marketing materials for upcoming product launches and company announcements. They will create content to attract new leads, nurture existing leads, and empower our sales team.

 

Reporting directly to the Head of Marketing, the Marketing Manager will be an individual contributor and first addition to the Aerodome marketing team. This person will be expected to manage several projects at once while executing on time and with high quality. Being flexible and comfortable in an ever-evolving, fast-paced startup environment are critical.

 

The ideal Marketing Manager is based in the Los Angeles area, willing and able to come into the El Segundo office 2 to 3 days per week. Travel will be required for events, no more than 25% of the time. The salary range for this role is $90,000 to $120,000 plus equity options in the company and benefits. This position will initially start as a fully remote role and will change to a hybrid role when our new office officially opens.

 

Responsibilities

  • Blog coordination: Assist with ideation and creation of blog articles, ensuring there is a steady flow of high-quality content. Prep articles for publication and sharing to appropriate channels. Report on key metrics.
  • Social media marketing: Manage the ideation and creation of social posts, ensuring a steady flow of high-quality content while maintaining our brand voice. Respond to comments and messages in a timely manner. Engage with followers, and grow our audience and reach.
  • Create sales collateral and other marketing content: Ideate and coordinate with key stakeholders (e.g. sales team and designer), and create content such as white papers, case studies, webinars, presentations, and more.
  • Email marketing: Coordinate Aerodome newsletter and ad hoc email blasts. Optimize our campaigns and grow our reach.
  • Video marketing: Assist with planning, storyboarding, and scripting video content. Work with the video team on set, assisting with production as needed.
  • Gain a deep understanding of our target audiences. Develop customer personas and messaging tailored for each.
  • Research competitors and develop competitor tools for the sales team (e.g. battle cards and messaging).
  • Coordinate product launches and announcements including all associated content and activities.
  • Manage events, such as conferences and trade shows, including planning, logistics, promotion, etc. Be able to travel to major events to help set up and manage our booth.
  • Coordinate creation of relevant content for events when applicable (e.g. flyers and lead capture landing page).

Competencies

  • Experience in a relevant content marketing or product marketing role at a high-growth startup (targeting 4+ years of relevant experience)
  • Strong interpersonal skills with the ability to work collaboratively and independently in a dynamic startup team environment.
  • Flexibility to take on new responsibilities, ability to handle changes in priorities and strategies, and eagerness to learn as the company grows.
  • Content creation: Strong writing and editing skills to create compelling content for various platforms, including blog posts, social media, emails, and website copy. Familiarity with content management systems is beneficial.
  • Project management: Ability to manage multiple projects simultaneously, ensuring they are completed on time and within budget. Strong organizational skills are essential and proficiency in project management tools is beneficial.
  • Digital marketing proficiency: In-depth knowledge of digital marketing channels such as content marketing, social media, email marketing, SEO and SEM. Experience with analytics tools (e.g. Google Analytics) to track and optimize campaigns.
  • Customer-centric mindset: Understanding of the target audience and the ability to develop marketing strategies that resonate with customers’ needs and preferences.

 

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