Outset Medical
Outset is looking for a creative and passionate individual to help lead downstream marketing efforts for the acute, post-acute and home markets for Tablo. The Marketing Manager is responsible for the planning and execution of promotional activities to drive Tablo growth and the development of sales tools to drive field success.
The Marketing Manager will work closely with the sales organization, internal product development teams, Field Service, Medical Affairs, Marketing Communications, and other functions to develop and execute initiatives. The role requires someone who excels in a dynamic work environment, can manage multiple priorities, has a collaborative mindset, and is passionate about serving customer needs and driving change in the dialysis landscape. The responsibilities of this role should help ensure that Tablo reaches the right customers, resonates with the target audience, and achieves commercial success.
Essential Job Functions and Responsibilities
- Drive the development and execution of downstream promotional activities, including campaigns, advertising, webinars, and tradeshows, to drive greater Tablo adoption in various segments, including hospitals, skilled nursing facilities, and home patients
- Create lead generation activities and collaborate with digital marketing partners to drive sales and accelerate pipeline opportunities
- Manage existing sales collateral and develop new sales tools and resources based on field need
- Partner with sales training to disseminate new sales tools and drive successful field awareness and utilization
- Help develop and refine key messaging and creative assets to respond to market changes and new opportunities and to support any new Tablo offerings or product launches
- Monitor and analyze the performance of marketing initiatives to help demonstrate marketing attribution within the organization and measure the effectiveness of marketing efforts
- Ensure consistency and clarity of internal and external communications related to the company, the product, and services
- Collect customer feedback and understand stakeholder needs through time in the field with sales, customer interactions, and tradeshows to inform marketing strategies and activities
Required Qualifications
- Bachelor’s degree with 3+ years of professional experience in marketing or a related field
- Experience and comfort with CRM and project management platforms (Salesforce, Wrike, etc.)
- Ability to travel up to 15% time (US)
- Ability to influence and collaborate successfully with stakeholders at all levels
- Experience planning, developing, and executing marketing activities in a regulated industry
Desired Qualifications
- MBA or formal education in marketing/strategy
- Solid understanding of executional aspects of marketing, such as promotional program development, messaging, positioning, segmentation, etc.
- Previous work experience within healthcare or medical devices
- Excellent interpersonal skills as demonstrated through the ability to maintain good working relationships and achieve results by working cross-functionally
- Ability to work independently and take initiative with a sense of urgency and accountability
- Strong written and oral communication skills