OpenText

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

YOUR IMPACT

OpenText is seeking a Marketing Program Manager, where you will embrace your account-based marketing expertise to drive a healthy well-qualified pipeline that converts into revenue. Your campaigns/programs will incorporate a full marketing mix including, account-based marketing, digital including social and virtual events. You will leverage your relationship skills to build the trust and credibility with the field.

What The Role Offers

• Working closely with sales and account development to generate sales qualified leads, pipeline and revenue
• Developing and executing account-based marketing strategies that align with sales business priorities
• Owning responsibility for planning, managing, and executing Field Marketing programs for the United States and Canada for multiple business units
• Building annual marketing plans with emphasis on identifying net new business opportunities and progressing existing opportunities – and aligning with the Key Strategic Growth Initiatives to support the Enterprise sales organization
• Incorporating digital marketing in the development of campaign strategy including inbound and outbound
• Developing strategy, planning and executing marketing campaigns and programs to support specific business initiatives -this includes virtual events, email, online/digital media, direct mail, sponsorships, and advertising – creativity is a must!
• Evaluating, measuring, and reporting on all marketing campaign effectiveness and ROI on a monthly and quarterly basis

What You Need To Succeed

• A minimum of 5 years’ experience in digital marketing programs, campaign development or related experience in an enterprise software company.
• Familiarity with lead generation and lead management tactics and process, pipeline management and the associated measures and metrics
• Salesforce and marketing automation (preferably Eloqua) experience
• Strong communication skills as you will be required to work with and persuade many constituents within the organization
• Strong project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all programs
• Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and Eloqua reporting and dashboards
• A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline and revenue.
• A self-motivated, performance-driven and professional demeanor
• Bachelor’s Degree in marketing, communications or related field, or equivalent work experience