Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Charlottesville - VA

The Ivy Group

 

The Ivy Group seeks a strategic communications professional. The Marketing Manager will be responsible for, you guessed it, managing marketing projects, including serving as a client’s primary point of contact, planning and executing campaigns, and keeping up with the ever-changing marketing landscape.

 

The ideal candidate takes pride in a job well done, lends a critical yet collaborative eye, and nimbly pivots from one project to another.

This position is full time, in person in Charlottesville, Virginia.

 

Responsibilities

  • Lead the development and implementation of performance-driven communications campaigns
  • Develop impactful marketing strategies: seek and evaluate critical information, ideate, and iterate
  • Establish and maintain positive working relationships with clients, team members, and vendors
  • Effectively communicate with team members: provide clear direction and valuable feedback, ensuring the highest quality standards are met
  • Ensure smooth client management; set agendas, structure and facilitate collaborative discussions, create actionable meeting notes, and integrate client feedback and preferences
  • Plan and oversee all project details, including budget, timeline, deliverables, and resource allocation
  • Expertly set and actively manage budgets using Excel or other budget management tool
  • Manage the preparation of informative, readable reports; gauge impact and recommend next steps
  • Scope, draft, and manage proposals in response to prospect inquiries
  • Prepare, negotiate, and execute media schedules for traditional and digital advertising campaigns (radio, TV, print, digital display, paid search, etc.)
  • Maintain in-depth knowledge of marketing channels, practices, and trends, including local media outlets and digital advertising platforms

Requirements & Qualifications

  • Bachelor’s degree
  • Minimum of 3 years of demonstrated experience managing multi-channel marketing campaigns
  • Knowledge of marketing channels and best practices, including Google Ads, social media platforms, email marketing platforms, search engine optimization, and traditional media
  • Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
  • Exceptional project management, time management, and organizational skills
  • Exceptional oral and written communication skills
  • Strategic, analytical, and creative thinking skills, with the ability to use data to inform decisions
  • Proficiency in Microsoft Office and Google Workspace
  • Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
  • Passion for helping communities and purpose-driven brands thrive

Benefits

  • Eligible for performance-based bonuses
  • Independently owned and bureaucracy-free agency
  • Interesting, varied work with a diverse range of clients
  • Friendly, accommodating work environment
  • Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
  • Cubicle-free, dog-friendly office within walking distance of the downtown mall (with free dedicated parking)
  • Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid floating holidays, 16 PTO days (accrue up to 24 days over 3 years)
  • Protected time for professional development

 

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