Navitas
Navitas is seeking to employ a Marketing Manager to join our North American team in New York, New York, supporting our partnership with the Queens College Global Student Success Program.
This position will work closely with the Director, Marketing & Recruitment and the wider marketing and admissions team in the execution of marketing strategies that contribute to the growth of student enrollments at Queens College, City University of New York.
A key focus of this role will be in implementing strategies to drive increased student enrollments from designated regions. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events, responding to inquiries from prospective students and the tactical execution of inquiry conversion strategies.
Key Responsibilities
- Provide strategic input into the development of annual marketing plans, recruitment targets and budget.
- Develop, implement and evaluate lead generation, conversion and referral campaigns.
- Develop, execute and evaluate student marketing and recruitment strategies/campaigns/ promotional activities, including joint activities with university partner.
- Achieve student recruitment targets and report on performance against key initiatives and enrollment targets.
- Provide ongoing training with the divisional offshore teams, University partner and internal staff on suite of products, admission and visa requirements.
- Contribute to the development of the value proposition that differentiates the Business Unit (BU) in specific target markets.
- Conduct market and competitor research including employment and vocational trends.
- Contribute to product portfolio development and its ongoing evaluation and refresh in line with market demand.
- Adhere to the Navitas and University partner style guide in marketing material.
- Travel overseas to participate in marketing/recruitment events as required.
- Compliance with internal and external regulatory framework.
- Relationship management with agents, University partner and Navitas stakeholders.
- Develop marketing material and content including social media marketing and communications.
- Develop BU specific digital content and online web strategy toolkit.
- Develop and lead offer-acceptor campaigns.
- Manage the web page quality control and content management of BU sites to ensure consistency and accuracy of content, quality and focus.
- Ensure adherence to both the Partner University and Navitas brand guidelines and gain relevant University approvals for all marketing material.
- Source and work with external agencies and providers to ensure optimum campaign performance, brand awareness, and return on investment.
- Develop and manage highly targeted domestic marketing campaigns across multiple platforms.
- Conduct campaign analysis via internal systems (Marketo/Salesforce/StudyLink/Student Information System) to map trends and identify key results and leverage findings to optimize student/customer acquisition activity.
- Maintain presence across relevant social media in accordance with the social media strategy.
Essential Skills, Knowledge, and Experience
- Bachelor’s degree (marketing preferred)
- Experience in marketing
- Full proficiency in a second language (preferred)
- Proven track record of strong sales performance
- High-level numeric literacy and critical thinking
- High level interpersonal, communication and negotiation skills required in Business level English both written and speaking
- Proven ability as a team player
- Ability to demonstrate innovative thinking
- Ability to take responsibility for decisions and outcomes
- Flexible attitude to work including a willingness to work weekends and evenings
- Valid passport and the willingness and ability to travel overseas
- Legal right to work in the United States
Desirable Skills
- Experience in higher education sector, preferably international, pathway programs, as well as government policy affecting international students
- Proven ability to monitor and evaluate the success of activities and report appropriately
- Proven ability to work successfully with education agents
- Experience of working effectively within a matrix structure to ensure competing demands are met
- Familiarity with Salesforce or similar CRM system