Maker’s Pride
The Marketing Manager will support the commercial team in designing and delivering marketing strategies with goal of retaining/growing customer and consumer base. This position reports to the Director of Customer Strategy.
Job Duties
Duties may include, but are not limited to the following:
- Managing execution and measurement of targeted programs with key customers including:
- Girl Scout annual program development, including working with GSUSA for all necessary approvals, per the license agreement
- Support organization with executing the brand architecture of Maker’s Pride, including website maintenance, contact / lead generation, etc.
- Facilitate Girl Scouts new product development projects — including complete program (price, product, packaging) analysis to ensure profitability and work with the printer/designer to develop and update artwork annually
- Collaboration with internal teams to ensure timelines are met
- Responsible for MP’s brand(s) engagement and communication with consumers
- Work with ABC Senior Leadership Team to create and update sales support materials specific for Girl Scouts
- Creating and administering customer and consumer surveys
- Provide trade show support and manage execution
- Develop and maintain library of images for use in customer presentation, website, marketing materials
- Develop, print, and distribute company brochure and other materials, as needed to support commercial team with key customer presentations
- Act as liaison with Business Development leaders to develop targeted campaigns for innovation partnership sessions
- Analyze and interpret data to clearly explain “why” a trend or sales result occurred, rather than just explain “what happened”
- Access relevant information, interpret results and draw conclusions to support the business case for each project
- Collect and organize disparate pieces of information into a clear and concise business case; present internally and to customers
- Develop templates and standardized processes that support the team
- Provide training to commercial team on tools and applications; and prepare training materials such as user guides/manuals
- Provide other duties and support, as needed
KEY MEASUREMENTS
- Completion of targeted programs on time and under budget
- Measurement of program results against targeted goals
- Updated and relevant marketing materials to support customer programs
- Updated and relevant online marketing presence to support company positioning
Required Knowledge & Competencies
- Project management
- Writing and communication skills
- Creative skills
- Analytical thinker
- Organizational skills
- Proficiency in: PowerPoint, Canva, Excel, Adobe Creative Suite
Minimum Qualifications
- Bachelor’s degree or minimum three years of relevant equivalent experience
- Strong project management and analytical skills
- Solid verbal, written and interpersonal skills
- Ability to prioritize numerous, simultaneous projects
- Previous consumer packaged goods experience preferred
- Previous experience with social media engagement preferred
WORK ENVIRONMENT
- This is a remote position requiring flexibility for travel
- Up to 10% travel to trade shows, plant locations or corporate office
Sponsorship for work authorization is not available for this position. It is the candidate’s responsibility to ensure they are legally authorized to work in the location to which they apply.
The pay range for this full-time, salaried position is $85,788 – $128,682/year. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. The position is eligible for a discretionary annual incentive based on company and individual performance. We offer a comprehensive benefits package including health, dental, 401k and wellness benefits beginning on the first day of employment.