Shoup Legal, a Professional Law Corporation
We are looking for a result driven marketer with experience in law firm or other professional services marketing. This position will entail generating quality leads for the firm through digital marketing, webinar promotion, and referral relationship development. You will work directly with the Owner to create the annual Marketing Plan that supports the Business Plan and Budget to deliver the targeted gross revenue. The right candidate is comfortable and motivated when held accountable for performance metrics. The Marketing Manager will see to that the Marketing Plan is executed by generating and analyzing reports that monitor execution of the firm’s marketing objectives. For the right person, this will be a highly rewarding position personally, professionally, and financially.
Our mission is to help clients plan today, for peace of mind tomorrow. We need someone who understands the value of being able to protect your legacy. The ideal candidate will be a highly motivated, results-driven, creative, analytical, strategic, and compassionate person who can convey the value of our services through our various marketing channels and build a trusted legal brand in the communities we serve. You will work closely with the owner and other members of the team to develop and maintain relationships with our vendors and referral sources. You will help us realize our vision of helping more people!
Responsibilities
- Assist in the developing and implementing the Firm’s marketing strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, as well as identifying and executing improvements for existing processes and content
- Manage marketing vendors as the primary point of contact and ensure all work aligns with our marketing principals and on-going marketing programs, ensure project deadlines and KPIs are met, and hold them accountable.
- Prepare and deliver to Owner weekly and monthly marketing activity reports and metrics for measuring success according to KPIs
- Creates and implements marketing metrics systems that track results so there is a data driven feedback system to aid in decisions.
- Stay current and informed on new marketing trends and adapt accordingly
- Develop, coordinate, and arrange monthly in-person seminars and workshops for the Firm and assist with running the events
- Develop, implement, and manage the Firm’s referral source program, including the follow-up plan with referral sources, and maintain the referral source binder
- Develop knowledge and education regularly through workshops, research, podcasts, books, etc. and share best practices, and marketing ideas and tactics with the team
- Other assigned tasks and responsibilities.
Qualifications
- A strong track record and prior marketing experience in the Law or Professional Services Industry required.
- B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.
- Deep understanding of all aspects of internet marketing.
- Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
- Superb communication skills, both written and verbal, as well as interpersonal skills and time management skills.
Compensation details: 80000-120000 Yearly Salary