Wiley
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
The Journal Marketing Manager will partner with the product organization, external editorial customers, and the larger marketing organization. This role will create compelling go-to-market strategies for a portfolio of journals in Physical Sciences. This person will develop customer-focused, data-driven plans that drive our relationship with researchers and authors to deliver KPIs such as article submissions, revenue, readership growth, and society satisfaction.
As an experienced marketing professional, the Journal Marketing Manager will use their experience managing external relationships with the ability to influence and manage expectations. The role comprises relationship management and managing the marketing services we provide our learned society partners.
This person will understand what makes a great marketing campaign– from proposition and messaging to choice of channels- and demonstrate this throughout their portfolio. We are looking for a results-oriented person who thrives in a collaborative work environment.
How You Will Make An Impact
- Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
- Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
- Communicate effectively with the editorial product teams about marketing results and best practices.
- Maintain and improve internal and external customer relationships.
- Review market intelligence, market research and competitor behaviour to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
- Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
We Are Looking For People Who Have
- Experience of managing relationships with an understanding of complex workflows.
- Previous marketing experience is required.
- Experience with data analytics and insight interpretation.
- Knowledge of Content Marketing.
- Understanding of systems and processes which support the Marketing and Sales functions.
- Experience working within large organizations