Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Georgetown - TX

Hillwood Communities

Hillwood, a Perot company, is ranked as one of the top industrial, commercial, and residential real estate developers in the country. Headquartered in Dallas, Hillwood Communities is one of the preeminent developers of residential communities and masterplans in the country. Since its inception in 1988, Hillwood Communities has built or invested in over 100 communities throughout the United States and Costa Rica and has developed more than 50,000 residential lots. The company currently oversees 30 active projects in 10 cities and six states. For additional information, visit www.hillwoodcommunities.com.

Position Summary:

Hillwood Communities is seeking a forward-thinking Marketing Manager and creative problem solver to manage all marketing and advertising efforts for its developments in Austin, TX. This person will excel at developing, managing, and executing with our agency partner(s) our brand strategy and marketing messaging through an array of initiatives including digital and traditional channels. Our ideal candidate is calm under pressure, works independently and proactively, and wields a positive attitude.

Responsibilities:

Initiate and manage all marketing initiatives for Hillwood Communities’ Wolf Ranch Master Planned Community in Georgetown, TX. In addition, the Marketing Manager will be responsible for the marketing programs for future development projects that Hillwood Communities acquires in the Austin market area.

Existing and New Initiatives:

  • Manage all Wolf Ranch, and Austin market area, assets for Hillwood Communities
  • Oversight of the Wolf Ranch Marketing and Information Center
  • Work with the team to establish marketing strategies for new projects in the Austin market
  • Identify and manage marketing consultants and vendors on an ongoing basis
  • Collaborate and coordinate with the DFW Marketing Director to leverage and elevate the Hillwood Communities brand in the Austin market

Project Marketing Management:

  • Review design and copy of all content for consistency, accuracy and quality control
  • Collects sales traffic numbers and generate reports on trend for the project marketing plan
  • Distribute weekly sales data to Builder sales teams and corporate offices (auto report from PowerBI)
  • Audit PowerBI numbers with sales teams quarterly (net sales, closings and specs). Report trends and observations.
  • Monitors Builder websites to verify accurate community information
  • Monitor Builder pricing and competitive community homebuilder pricing
  • Drive competition quarterly and prepare reports on marketing campaigns and prepare report of trends for project marketing plan enhancements
  • Prepare and oversight of monthly Builder sales meetings
  • Prepare and present Annual Builder Budget & Marketing Presentation meetings

Digital and Traditional Marketing (with Agency assistance):

  • Manage and provide direction to agency partner(s) for development and execution of marketing initiatives and media plans for all channels, particularly digital
  • Audit Website information quarterly and verify all links work
  • Audit all digital ads for accuracy/relevancy quarterly
  • Respond / coordinate responses to online engagement
  • Manage content for monthly e-newsletters (realtor and consumer)
  • Summarize and report quarterly
  • Observe social media platforms and make sure content is relevant and comments/ messages are properly responded to.

Property Technology:

  • Work with builder team members and property technology vendor to ensure online new home shopping platform is current for home pricing and floorplan offerings
  • Onboard new builder team members on the property technology platform to ensure sales, closings, spec inventory, and plan reviews are accurate

Awards:

  • Spearheads awards strategy to elevate the development locally and coordinate with Dallas-Fort Worth marketing team for the national and state level

Public Relations:

  • Responsible for local media relations strategies, including collaboration with PR agency to draft and distribute press releases.

Realtors / Events:

  • Conduct outreach, office visits and site tours
  • Manage Realtors Events and ongoing communication
  • Plan and execute Events (Grand Openings, Realtor Events, etc.)
  • Follow up on engagement

Budgeting:

  • Prepare and manage annual budget
  • Review monthly Budget vs. Actual performance
  • Invoice Coding, contract management with third party vendors

Team Engagement:

  • Regular meetings with GM/DM to review strategies and implementation
  • Prepare and participate in presentations, as needed
  • Regular meetings with Lifestyle/HOA Managers to coordinate with the project marketing plan
  • Participate in monthly marketing team calls with DFW and Houston
  • Attend and participate in plan for quarterly marketing meetings held in Dallas/Austin/Houston communities
  • Attend any planned benchmarking trips with marketing team

Required Skills/Abilities:

  • Strong written and oral communication skills with ability to interface with senior-level executives and present to large audiences
  • Exceptional project management skills with keen attention to detail
  • Familiarity with reviewing and tracking key performance indicators
  • Proficiency in Microsoft Office, PowerPoint, web/video conferencing
  • Familiarity with Adobe Creative Suite
  • Familiarity with Cecilian Partners
  • Familiarity with Power BI

Education and Experience:

  • Bachelor’s Degree in Marketing, Public Relations, Communications, or related field
  • Minimum 2-3 years of consumer marketing or brand management experience; real estate development and/or hospitality industries, a plus

 

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