Mountain America Credit Union

The Marketing Media Project Specialist will lead multiple media projects, assist with and help coordinate marketing, and media plan efforts to promote Mountain America products and services. Working with the media and creative teams to assist with media trafficking, project management, reporting, digital asset management, and coordinating with business partners for communication needs.

Job Description

LOCATION

Mountain America Center – Hybrid

To be effective, an individual must be able to perform each job duty successfully.

• Utilizes strong analytical ability to evaluate end-to-end member experience across multiple channels and member touch points.
• Develops and maintains media performance dashboards.
• Leads multiple projects concurrently and meets deadlines.
• Builds relationships and maintains ongoing communications with media partners and media representatives.
• Coordinates campaign assets with creative teams, and channel managers.
• Manages and coordinates digital screens systems for branch, corporate, and sponsor/partner outdoor LED and indoor screens and TVs.
• Builds digital screen tracking sheets and reports.
• Manges deadlines and communicate risks promptly.
• Supports media team in planning, executing, and optimizing integrated media campaigns to meet campaign and organizational goals.
• Partners with internal teams, external media agency, and media vendors to support planning for media channels including broadcast television, broadcast radio, out of home, streaming, and other media.
• Assists with organizing, tracking, and trafficking media assets to stations, vendors, and partners.
• Works with media stations and partners to collect data on campaign buys.
• Conducts research on media platforms, stations, and other media opportunities.
• Coordinates the rotation and the traffic of media spots.
• Measures and reports campaign performance in a timely manner.
• Tracks progress of all tasks for media projects within the project management software
• Architects project plans showing stakeholders, deliverables, milestones, and dependencies.
• Assesses projects to determine which areas of the marketing department are needed and brings all parties into the planning process.
• Adheres to industry best practice standards for project management.
• Develops and nurtures strong collaborative working relationships with MACU project sponsors and marketing personnel.
• Manages media projects from inception to completion including the organization of project teams to complete objectives.
• Manages a variety of projects and ensures milestones are on track and deadlines are met
• Leads and assists with presenting proposed media strategies and projected impact.
• Conducts and presents competitive research.
• Monitors media performance.
• Performs other duties as assigned.

KNOWLEDGE, SKILLS, And ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education And Experience

• Two or more years of professional experience with media trafficking, buying, or related field.
• Four or more years of experience with an ad/creative agency and/or corporate marketing team.
• Familiarity with banking/credit union products and services preferred.
• Bachelor’s degree in English, communication, marketing, advertising, public relations, digital media, business, or other related field, or is working toward completing degree OR 2 additional years of related professional experience in lieu of a degree.

Knowledge & Skills

• Proficiency with Microsoft Office tools, particularly Excel, Word and PowerPoint
• Explains detailed and complicated information to eliminate future calls by educating on self-service options

Leadership and Organization Development

• Collaborates with direct reports and/or peers to deliver results and build organizational capacity
• Strong contribution to team effectiveness
• Develops multifunctional base level skills

Scope and Strategic Impact

• Provides more detailed support to the team in media-related buying, analytics, and project management
• Assists with moderately complex data analytics
• Provides periodic reports and updates as required by team and guides new hires
• Applies intermediate level of subject matter knowledge to solve a variety of common business issues
• Evaluates unique circumstances and assists in making recommendations
• Develops solid understanding of applications within business environment

Analytical Thinking & Problem Solving

• Works on problems / projects of moderately complex scope
• Exercises independent judgment within defined practices and procedures to determine appropriate action

Other Skills And Abilities

• Demonstrated analytical skills and the ability to work within tight timeframes and meet strict deadlines.
• Ability to multi-task and have strong written, verbal and interpersonal communication skills.
• Excellent writing skills.
• Proactive, self-starter, self-manager, and tenacity in finding solutions to problems.
• Effective time management skills required.
• Ability to organize and prioritize efficiently.
• Strong project management skills.