Rexel USA
The position of Marketing Specialist will be based out of our Carrollton, TX location!
Summary
The Marketing Specialist is responsible for managing critical projects that support the success of the company’s Marketing Strategy and achieving business goals. Strong understanding of marketing principles and communication skills will be critical in enhancing brand presence, expanding customer base, supporting sales teams, and creating high-impact marketing campaigns. Must align with the local selling, sales leadership, and marketing teams to execute innovative marketing campaigns.
What You’ll Do
- Work cross-functionally with the Marketing Operations and Data teams to continuously improve the omni-channel experience for our customers and selling organization
- Establish yourself as the first point of communication for local branches and sales team’s requests and feedback
- Manage local marketing events that are aligned with brand guidelines and support the selling organization’s objectives
- Gain a thorough understanding of products and solutions so that strategies can be developed for more-effective marketing campaigns
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies withing the marketing organization
- Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
- Discover new marketing and promotional channels
- Enhance the branding and customer experience within branches. Analyze existing marketing materials with a critical eye and identify opportunities for improvement
- Implement tactics that grow online presence
- Maintain regular self-improvement in the areas of digital marketing trends, tools, and best practices, applying innovative approaches to drive growth
- Other duties as assigned
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Rexel USA.
What You’ll Need
- 4 Year / Bachelor’s Degree preferred
- 3+ years of experience in Marketing or related role
- Experience with integrated B2B marketing campaigns
Knowledge, Skills & Abilities
- Familiar with various marketing channels
- Strong Event Management & Project Management skills
- Proficiency in Microsoft Office 365
- Strong data analysis and reporting skills to derive actionable insights
- Exceptional communication and presentation skills
- Excellent time management and prioritization skills