Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Fremont - CA

Kidango

Kidango (kidango.org) is an early learning nonprofit committed to setting every child on a path to thrive in kindergarten and in life. We believe that all children can reach their full potential if they and their families have access to the right opportunities and resources. As the largest child care provider in the San Francisco Bay Area, we provide thousands of children, especially those from low-income families, with safe, healthy, nurturing environments and relationships. Through our policy work, we aim to take our expertise beyond the children and families that we serve, and drive change in early childhood education at the local, state and federal levels. Our goal is to make sure all children have the social, emotional, and academic skills they need to learn, grow and realize their potential.

About The Role

The Marketing Specialist will oversee and be responsible for the activities relating to agency digital inquiries with a focus on enrollment, they will drive enrollment email marketing and analytics, and support the Marketing and Communications Manager with all communications agency-wide.

What You’ll Be Doing

  • Drive and evaluate all forward-facing digital communications with Kidango parents, including Yelp inquiries, parent email blasts, inquiries received through the website, and any other digital parent communication.
  • Track and analyze digital communications effectiveness through custom dashboard reports.
  • Manage multiple inquiries simultaneously with exceptional poise, providing accurate, clear, and reliable agency information.
  • Responds to inquiries in a timely manner and in the home-language requested to provide detailed and clear information.
  • Maintain upmost confidentiality regarding agency information.
  • Update Kidango website, ensuring and implementing the processes for timely updates.
  • Manage Kidango center specific flyers, ensuring they are up to date.
  • Review, proofread, and edit Kidango center communications.
  • Ensures Spanish marketing materials are accurately translated.
  • Submits marketing materials and collateral to our translation service, when requested.
  • Ensure consistent use of Kidango’s logos, photos, type, and design elements across all communications.
  • Coordinate flyer distributions for school districts and staff flyering.
  • Oversees complex enrollment marketing and hiring advertising from start to finish, including but not limited to contracts, goals, statistics, marketing tactics, etc.
  • Create and schedule enrollment email blasts during the enrollment season.
  • Organize logistics for community events, staff internal volunteers, and assist with agency events.
  • Fulfill vinyl banner, A-frame, and other Kidango center signage requests.
  • Manage promotions fulfillments, including Refer-A-Friend.
  • Coordinate in-kind donation pickups and distributions.
  • Maintain electronic and hardcopy archives for all communications assets.
  • Ensures contracts and approvals are completed in a timely manner. This includes coordinating with upper management for review/approval and state approvals when necessary. In addition to collecting required documentation required by the finance department to process contracts and payments.
  • Tracks expenditures and manages department budget.
  • Meets with the various departments of Kidango to conduct check-in meetings regarding planning for the next fiscal year and to discuss any marketing and communication projects.
  • All other duties assigned.

General Expectations

  • Work as a member of the agency team by promoting the mission and philosophy of Kidango.
  • Create and maintain strong relationships across the agency.
  • Provide excellent customer service to all staff, clients, and contacts of the agency.
  • Advocate on behalf of all children, families, and staff of Kidango.
  • Maintain confidentiality of children, families, and staff.
  • Participate in activities that further professional growth of self.
  • Key competencies include judgment, writing, content creation, information management, planning and organizing, problem analysis and problem solving, communication, teamwork, flexibility

Preferred Qualifications

  • BA/BS required, or equivalent education and experience required.
  • Bilingual Spanish required.
  • Minimum of 2 years of experience in marketing, development, customer service, public relations, or related position.
  • Ability to collaborate cross-functionally, exceptional organizational skills.
  • Excellent oral and written communication skills.
  • Ability to work effectively and use a positive approach with a diversity of people.
  • Ability to provide leadership, accept responsibility, work independently, and set own
  • goals in a professional manner.
  • Self-motivated. Able to establish priorities.
  • Familiarity with nonprofit agencies.
  • Proficient preferred in Word, Excel, PowerPoint, Adobe Creative Suite: Photoshop, Illustrator, InDesign, and WordPress.

Compensation

  • $78,624—$78,624 USD

Additional Requirements

  • Must pass a health screening and TB test
  • Must pass background fingerprint clearance
  • Valid Driver License
  • Must be 18 years or older
  • The ability to lift up to 30lbs may be needed during some job duties
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions

Perks

  • An opportunity to improve real lives, solve hard problems, and change the world
  • Friendly, supportive, and adventurous environment with a team of engaged colleagues
  • A comprehensive, industry-leading benefits package
  • Opportunities to connect with and learn from colleagues and partners around the world

 

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