Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Spencer - MA

Flexcon

Flexcon Company, Inc. is a purpose-driven innovative company. A global, family-owned manufacturer of coated and laminated films and adhesives, products are used as functional components in manufactured goods and in graphics applications. Since 1956, Flexcon has supplied products for a wide range of industries including packaging, medical devices, automotive, durable labeling and more.

 

We are currently seeking candidates to fill a Marketing Specialist role. The Marketing Specialist will help support the development and delivery of innovative external communications strategies that build and reinforce Flexcon’s brand and reputation, position the firm as a leader in the marketplace, ensure consistent messaging, and position Flexcon as a trusted partner in the industry and community. The successful candidate is a team player, creative thinker, and self-starter with an execution-oriented mindset.

 

What will you do in this role?

  • Marketing project execution: including product collateral, messaging, product launch and communication content based on Product Management value proposition, market, competitive, and customer VOC positioning.
  • Customer product communication: content development, planning and coordination with product managers, commercial teams and supporting service departments to maintain strong customer communication on all matters of product change, improvement, etc.
  • Maintain vendor relationships to ensure that they are cost-effective and deliver quality output.
  • PR: Public Relations planning and coordination. Drafting & distributing press releases, scheduling media interviews, prepping support materials for interviews & events.
  • Support & maintain publication lists for 8 markets & corporate focus.
  • Experience working with marketing materials in the US, Europe & Asia a plus.
  • Partner with Product Managers to draft & communicate internal & external product launch communications. This includes the creation of sales tools for different audiences: brochures, sell sheets, data sheets.
  • Collaborate with Quality and Product Management to draft operational communications to customers. Includes working with Marketing Automation Specialist to distribute & track.
  • Explore and support advertising opportunities in publications that we collaborate with/contribute to.
  • Writing experience: able to write market copy, strategic news releases and pitches for distribution to media sources (i.e. press releases, key messages, etc.).
  • Partner cross-functionally within the broader Marketing team to ensure alignment across all teams.
  • Collaborate with web team and HR to generate appropriate social & web content. This includes optimizing existing content for SEO.
  • Develop innovative approaches to distribute content and promote the company
  • Event Coordination: fully execute logistics and organize program elements including, but not limited to: venues/locations, transportation, décor, lighting, staffing, tours, audio visual, accommodations, entertainment and speakers/presenters.
  • Trade Show: Champion event planning with our internal team and external vendors. This includes: show services, securing booth space, booth design, pre-show meetings, lead plan & follow-up.
  • Financially coordinate programs including generating purchase requisitions, review invoices and billings for payment and accuracy, as well as organizing payment through accounting.
  • Track and report on effectiveness of activities: Events, PR, editorial opportunities, advertisements.
  • Other duties consistent with the general nature and focus of the position and/or the goals and objectives of the department may be assigned.

What does it take to be successful in this role?

  • Communications professional with 3+ years of relevant experience
  • A Bachelor’s degree, preferably in Communications, English, Public Relations, Journalism, or Marketing Communications
  • Ability to interact and communicate across a variety of stakeholder groups (technical subject matter specialists, HR, Leadership Team), with the ability to present complex information in easily understandable format and tailored to audience.
  • Experience managing multiple marketing projects concurrently, improving Marketing processes, developing marketing collateral, customer communications, product data sheets, sales training documentation, etc. with internal and/or external development resources.
  • Strong project management skills
  • Proficiency with Microsoft PowerPoint, Outlook and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs.
  • Proficiency in Adobe programs.
  • Highly motivated and organized.
  • Awareness of e-mail automation software & website analytic tools.

What’s in it for YOU?

  • Competitive Compensation & Annual Bonus Program
  • Medical, Dental, Vision, and Life Insurance
  • Tuition Reimbursement Program
  • 401K Match
  • Casual Work Environment
  • Career Development Opportunities

 

Apply Now