Marketing Specialist

Job Type: Full Time
Job Location: Troy - MI
Musashi Americas  logo

Musashi Americas

The Marketing Specialist is primarily responsible for reporting on and analyzing key B2B marketing initiatives and departmental operations for Musashi North America.

Additional responsibilities will include maintaining digital marketing initiatives for the various product lines and coordinating the planning and execution of trade shows and events.

Marketing Manager (Musashi North America, Inc.) Qualifications

In this role, you will collaborate with North American and global teams across sales, engineering, and investor relations, as well as division and company executives. The Marketing Specialist will be called on to support the execution of the marketing strategy by leveraging various business software platforms as well as external marketing agencies.

  • Bachelor’s degree in marketing, Business, or a related field required. Master’s degree welcomed.
  • Minimum 2-4 years of relevant marketing experience, preferably in technical B2B or corporate environments. Relevant agency experience is accepted.
  • Ability and willingness to support travel for business activities domestically and internationally.
  • Understanding of financial concepts and cost structure.
  • Excellent communication skills with the ability to create compelling creative content.
  • Ability to manage multiple projects and drive them to completion
  • Proven ability to work with cross-functional teams to execute company objectives
  • Strong problem-solving, design-thinking, and interpersonal skills. Musashi Expectations Company Standards:
  • Uphold company policies.
  • Be a champion of the Musashi Philosophy.
  • Follow all safety procedures & instructions.
  • Actively involved in company and department goals.
  • Follow Musashi’s “5S” principles.
  • Interact with all Musashi working peers in a respectful and pleasant manner. Job Responsibilities:
  • Manage agency, vendor, and partner relationships to coordinate activities such as media accounts, content creation, project management, and purchasing.
  • Support the organization, execution, and attendance of company events, including trade shows and conferences.
  • Manage social media and web content.
  • Collaborate with colleagues on brand guidelines and trademark management, ensuring consistency in messaging and IP best practices.
  • Provide timely reporting to colleagues and senior management for all business units.
  • Create reports on larger initiatives, such as trade shows, that include ROI and strategic insights.
  • Analyze marketing performance data to inform decision-making and optimize strategies including SEO work, LinkedIn, websites, Google Ads, outbound agencies, and trade shows. Skills and Abilities
  • Detail and goal-oriented, organized, and independently disciplined.
  • Excellent collaboration skills and strong interpersonal skills
  • Effective written English and oral communication skills; demonstrable ability to convey ideas to a diverse team of people.
  • Proficient in MS Office, Canva, WordPress, Salesforce, Google Ads, LinkedIn, and CRM software. Ability to utilize MS Excel for basic financial management and data analysis.
  • Capacity to understand highly technical industries and concepts across hardware, software, manufacturing, and artificial intelligence

Come Join Us – “Go Far Beyond” We’re inspired by passionate people who believe in thinking smart and working hard in a harmonious atmosphere to achieve the work they love to fuel the company’s global growth. In Musashi’s Monozukuri culture, we offer an open environment where you can have fun, collaborate and share your unique ideas to make a real business impact on our company and to our customers. We are an equal opportunity employer and committed to supporting a culture of diversity and accessibility across the organization. We hire the best talent regardless of race, color, creed, national origin, ancestry, disability, marital status, age, sex, veteran status or sexual orientation. Please indicate if you require special accommodation to complete any portion of the application or interview process. We thank all applicants for their interest, however only those selected for an interview will be contacted.