Chartway Credit Union
All of us at Chartway stand united in our strong culture of listening and learning. We treat people with respect, integrity, and kindness, and are committed to continuously developing a diverse and inclusive workplace where team members are empowered to be their authentic selves. All backgrounds, viewpoints, and life experiences are welcome, knowing this commitment strengthens our credit union family and communities.
The Marketing Specialist is responsible for supporting the Marketing team with email marketing, online reputation management, social media and campaign reporting. This role helps plan, implement and report on marketing campaigns across multiple channels (email, social, website, online banking platform, etc), and focuses on optimizing campaigns to grow member engagement and improve campaign performance.
Responsible And Accountable For
- Setting up email campaigns including audience/list uploading, triggered events workflows, testing for quality assurance, automated/scheduled deployment, monitoring, and data analysis
- Gathering and analyzing website traffic, online behaviors, sources, funnels and conversion rates
- Collaborating with the marketing and communications team to plan, create and maintain the monthly social content calendar
- Monitoring online reputation and social media platforms and responding appropriately. Escalating conversations, as needed
- Providing core organizational and project management services for the development of new marketing automation channels, like SMS and working on related digital marketing programs
- Monitoring digital marketing trends, industry news, and competitors
- Compiling presentations and reports
- Processing marketing invoices on related projects and maintaining records of marketing spend within the marketing budget
- Supporting marketing and corporate events, as needed
- Remaining adaptable to support the needs our team and the credit union
Knowledge, Skills And Abilities
- Experience with email marketing platforms (Marketo, HubSpot, etc)
- Strong analytical skills
- Outstanding organizational skills, attention to detail and ability to multi-task effectively
- Collaborative problem solver
- Deadline driven team player with ability to prioritize
- Exceptional communication skills both verbally and in writing
- Solid computer skills, including MS Office, marketing software and applications
- Ability to work independently with a high degree accuracy and attention to detail
- Strong understanding of Google Analytics
- Bilingual in Spanish preferred
Education And Experience
- Experience: 3+ years of progressively more responsible job-related experience in email marketing
- Experience with Marketo, a plus
Chartway offers a competitive salary and a comprehensive benefits package. Candidates must have a good credit history for consideration. Salary requirements must be included and resumes must be accompanied by a Chartway Employment Application for consideration.