Point B
Point B is a consulting firm trusted by the world’s leading organizations, specializing in business transformation and technology services. Our commitment is to make an impact for our customers by leveraging technology to unlock human potential. We accelerate our customers’ progress toward meaningful outcomes through cross-industry expertise, proven processes, and transformative technology.
Our diverse team spans 13 U.S. locations, with international reach via our partnership with Nextcontinent. We are united by our desire to help our customers succeed, wherever they do business.
Point B has been consistently recognized as one of the best places to work by Fortune® magazine, The Wall Street Journal, Consulting® magazine, BuiltIn, Vault.com®, and many others.
Role Overview: Marketing Specialist
As a Marketing Specialist, you will support the Marketing Team’s objectives of increasing Point B brand awareness, driving customer engagement across multiple channels, and generating sales leads. This role offers the opportunity to contribute to strategy and innovation while focusing on execution.
Key Responsibilities
- Write concise and compelling content with a consistent “on-brand” voice for growth marketing and brand storytelling campaigns.
- Support the Senior Content Strategist in brand content creation for awards, public relations, and company news.
- Manage organic social media presence, ensuring quality content, balanced promotion of thought leadership, visual and written brand consistency, and routine performance analysis.
- Support the execution of executive communications strategy on social channels.
- Assist in developing and executing an editorial calendar for careers, recruiting, and other people team content.
- Promote lead flow through campaigns across organic channels.
- Encourage firmwide application of social media content and best practices.
- Create resources and lead training on personal brand building and social media guidelines.
- Monitor employee sentiment on platforms such as Glassdoor and Fishbowl, escalating and reporting as necessary.
- Write and test social media posts with calls-to-action and create compelling imagery.
- Edit content created by others for spelling, grammar, and tone.
- Conduct competitive marketing activity research, including social media metrics.
- Build authentic relationships within work groups and teams.
- Consistently demonstrate and live Point B values.
- Participate in firm culture activities to connect with other Point B’ers.
Qualifications
- B.A. or B.S. degree
- 2-5 years marketing experience; business-to-business preferred
- Experience with contact management and social media tools
- Proficiency with Microsoft Office, PowerPoint, and Excel
- Ability to meet deadlines and adapt to shifting priorities
- Strong collaboration skills
- Positive attitude and problem-solving abilities
- Strong customer-service ethic and ability to serve multiple internal customers
What We Offer
- The opportunity to influence our firm’s future learning approach
- Impact on employee growth and development
- An environment encouraging new opportunities and support for innovation
- A fun and collaborative culture with a passion for community involvement
Who We Look For
- Versatile individuals who thrive on variety and challenge
- Problem solvers with a flexible, collaborative culture mindset
- Engaging leaders who positively impact their firm, clients, and communities
- Talented individuals with a growth mindset and networking skills
- Those successful in ambiguous environments
- Ability to work from home and non-standard hours when necessary
Compensation and Benefits
- Estimated salary range: $59,500 – $95,000 USD per year (varies by geography, skills, education, experience, and unique qualifications)
- Bonuses awarded based on individual contributions and firm performance
- Comprehensive total rewards approach including competitive base pay, benefits, short-and long-term incentives, flexibility, leadership development, and a supportive culture
- Employee Ownership Plan providing a non-contributory retirement vehicle
Intrigued to Learn More?
- When you apply, your information will be reviewed personally by our talent acquisition team. You can expect to hear back with feedback if we see a potential fit and to discuss next steps.
What Makes Point B Different?
- Founding Purpose and Values: We solve our clients’ greatest challenges and foster an inclusive culture that attracts top talent.
- Benefits: Competitive base pay, benefits, incentives, flexibility, and leadership development opportunities.
- Employee Ownership: Our Employee Stock Ownership Plan gives employees a voice in their careers and the firm’s growth.