Woodland Park Zoo

This position is responsible for managing digital email, SEM, SOO, and social marketing campaigns designed to drive a specific call to action on behalf of the zoo This position is responsible for supporting initiatives that impact the zoo’s engagement goals using a variety of digital channels including paid media (SEM, social), email marketing, and organic social. This individual will develop and execute comprehensive digital email marketing plans under the direction of the Director of Marketing and other key parties within the zoo.

HOW DO YOU ZOO?

More than 1.3 million people visit Woodland Park Zoo each year. We connect people with wildlife and remind them of what’s at stake in our changing world. Our job is to motivate people to take action and provide them with the tools needed to join us in saving endangered species. Working for the zoo means upholding our mission, “To save wildlife and inspire everyone to make conservation a priority in their lives.” Apply today and show us how you zoo.

WHO YOU ARE

As our new Digital Marketing Specialist, we know you will be successful in this role because you are:

• Diverse and effective communicator: You can effectively and comfortably communicate with audiences of different backgrounds and experiences and have a high level of interpersonal skills. You can work effectively with people inside and outside of the organization, including cold-calling potential clients.
• Flexible in your schedule: You can work a non-standard/flexible schedule which may include weekends, evenings, and holidays.
• Excellent time management: You have the organizational skills, follow thorough, attention to detail and time management to prioritize competing tasks to meet deadlines with professionalism.
• Strong analysis, interpretation, and writing skills: You are able to analyze, interpret and convey important messaging in a captivating and effective manner through email and social media campaigns for a wide variety of audiences.
• Strong Presenter: You have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public

YOUR PRIMARY RESPONSIBILITIES

• Develop and manage marketing email strategies for various campaigns including but not limited to; peak season, shoulder season, and zoo signature events.
• Create and implement strategies for email content, quality email lead acquisition, list management and email data compliance.
• Coordinate with Marketing Strategy, Digital, Creative, and Content in the preparation of marketing campaigns.
• Monitor all digital and social ad platforms for campaign utilization and performance. Analyze campaign performance and report on success or failure of tactics.
• Manage all paid social media efforts across all zoo departments. Research and implement innovative social media applications (
• Coordinate all of zoo’s SEM and SEO efforts impacting marketing, membership, learning and innovation, development, events, and group sales with marketing’s digital agencies.
• Develop metrics and analytics to measure campaign performance to determine the success of each program.
• Work with web manager and ecommerce systems operator to optimize zoo websites for frictionless conversions and lead acquisitions tied to marketing campaign goals.
• Support Marketing department for marketing events and promotions in regard to sponsorship stewardship from planning to onsite execution.
• Staff outside community outreach events and on-grounds marketing events, as needed.

QUALIFICATIONS

• Degree from an accredited college or university in Business, Marketing, Communications, or related field; 3-5 years related experience and/or training; or equivalent combination of education and experience.
• Experience working with MailChimp.
• Solid knowledge and experience with Microsoft Office Applications and customized data bases and technology.
• Advanced knowledge of Microsoft Excel for revenue/cost analysis purposes.
• Successful applicants must live and work in Washington State to perform this role.
• Applicants must be at least 18 years old and have a valid WA driver’s license with a safe driving history.

BENEFITS

The Woodland Park Zoo offers a comprehensive benefits package for full time staff including:

• Medical, dental, and vision HMO and PPO plans for you and eligible dependents
• 11 paid holidays and 2 personal holidays
• Accrue 12 vacation days and another 12 days of sick your first year
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Free zoo membership that includes zoo admission and discounts after 90 days
• 4 complimentary tickets per year plus other discounts and perks
• Free staff parking
• 403(b) Retirement Plan