Valley Cooperative Association
Valley Cooperative Association (VCA) is a member-owned Cooperative focused on providing the finest baking & brewing ingredients, supplies, and business services. VCA maximizes success through customized and highly responsive service, and delivery of food ingredients, products, and packaging. Valley was recognized as Vendor of the Year by the Wisconsin Bakers Association in 2023 for our many contributions as a proactive industry partner.
Are you a marketing aficionado with a passion for crafting compelling communications, executing impactful campaigns, and fostering exceptional customer engagements? Valley Cooperative Association is seeking a dynamic Marketing Specialist to champion our company through strategic communications, innovative campaigns, and memorable events. As the Marketing Specialist, you will play a pivotal role in promoting Valley as an industry expert while enhancing the overall customer experience through tailored initiatives.
Position Responsibilities
- Develop and implement formal marketing campaigns aligned with Valley’s Brand Strategy, including seminar training invitations, product promotional flyers, seasonal preorder guides, new product introductions, and product images/specifications
- Plan, create, coordinate, and execute Valley events in collaboration with Valley’s Marketing Project Manager, including the Golf Outing, Annual Food Show, Shareholders Event, and Annual Report
- Ensure accuracy of web information and refine product catalog to enhance customer experience
- Craft articles, press releases, and content to establish Valley as a leader in the industry across all Valley business units
- Lead the creation, management, and execution of Valley’s internal and external monthly communications in adherence to Valley’s brand playbook
- Provide trade show assistance to the sales team and maintain CRM customer and prospect data
Qualifications
- Proven experience in marketing, communications, or related role
- Excellent written and verbal communication skills
- Strong attention to detail and organizational abilities
- Ability to work collaboratively in a team environment
- Proficiency in Microsoft Office Suite and CRM software
- Prior experience in event planning is a plus
- Represent yourself and Valley in a professional business manner at all times