Marketing Specialist

Job Type: Full Time
Job Location: Tuscaloosa - AL
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Fusable

Fusable’s Asset Intelligence Team is looking for a Senior Digital Marketing Specialist, Programmatic Advertising!

 

About Us: We are a growth platform for vital national industries such as transportation, construction, and agriculture. Through a combination of people and technology, we give our clients unique capabilities to sell and serve their customers better. We create better relationships, better insights, and better results in sales and other essential services that drive sustainable growth for our clients.

 

What you’ll do:

  • Directly manage multi-channel campaigns from start to finish, including strategy development, execution, and analysis based on client specific goals
  • Leverage both on-platform and in-house tools to carry out analysis and to maximize efficiency and effectiveness of paid media accounts
  • Actively optimize, test and analyze targeting, campaign structures, ad copy, and bid strategies to drive results in line with client KPIs
  • Effectively communicate performance results and strategy recommendations to internal stakeholders
  • Identify and maximize new opportunities for client growth

What we’re looking for:

  • Strong understanding of Google Ads and programmatic advertising
  • Agency experience is a plus
  • Experience managing multiple client or business campaigns simultaneously
  • Proficiency with Excel/Google Sheets
  • Capacity to quickly learn applicable systems and processes
  • Ability to demonstrate analytical skills, technical knowledge, and attention to detail
  • Superior time management , project management, and organizational skills
  • Ability to work remotely with team members in various locations
  • The ability to accept constructive criticism in a professional manner and to learn from edits
  • Strong communication and interpersonal skills with the ability to effectively communicate and collaborate with all levels of staff and management with judgement and tact
  • Genuine curiosity and prodigious critical thinking

Perks/Benefits:

  • Competitive compensation
  • We believe in propelling people to the best version of themselves.
  • We offer medical, dental, vision, FSA, 401k, life insurance products and more!
  • 11 paid holidays + PTO.
  • You’re off on your birthday! Or a day in the month of your birthday – whatever you choose.
  • Fitness membership reimbursement! We believe physical and mental health is important.
  • You’ll work in a highly collaborative and flexible environment.
  • We offer both on-site and remote opportunities!
  • We are growing but highly value relationships.

The following compensation information is a good faith estimate and is provided in accordance with applicable state laws. The base salary generally ranges between $66,000/year – $75,000/year. This range is an estimate based on an applicant’s skills, experience, and training.