Valley Bank

The Marketing Specialist will help execute marketing initiatives and support the Marketing team in managing complex projects from start to finish.

Job Description

Responsibilities include but are not limited to:

• Work closely with Marketing Leaders to support Valley’s various lines of business and programs designed to grow and deepen relationships with our key consumer audiences.
• Assist in development and execution of actionable tactics that support marketing activities, including email, social, web, mobile, PR, sales collateral, etc.
• Assist in liaising with internal creative and content team members to develop and/or modify visual assets and copy as needed for sales support, product content and ad campaigns.
• Through project management, propose process improvements to ensure team efficiency in executing various campaigns and utilization of various platforms and dashboards.
• Stay updated with industry trends, tools, and best practices in marketing, particularly within the banking and financial services sectors. Maintain a “library” of competitive campaigns and collateral.

Requirements

• High energy, enthusiastic.
• Ability to work independently and in a team environment.
• Excellent creative and conceptual thinking abilities.
• Willingness to present in front of groups or on video.
• Strong communication skills, both verbal and written.
• Demonstrated proficiency in Microsoft Office Suite and Microsoft SharePoint.
• Knowledge of Adobe Creative Suite considered a plus.
• Strong organizational, planning, project management, problem resolution, communication, presentation, facilitation and influencing skills.
• Strong attention to detail.
• Ability to multi-task and prioritize assignments.

Required Experience:

• High School diploma or GED and a minimum 1 year of Marketing related experience OR a Bachelor’s degree in Marketing, Communications or Public Relations and completion of an internship in Marketing, Communication or Public Relations.
• Valid Driver’s License.