Boston Medical Center

The Marketing Specialist curates the experience across Boston Medical Center Health System campaigns, channels, and beyond to further increase awareness of our mission, values, and the impact we have on our patients. With a data-driven approach, this role will support marketing initiatives by developing and managing campaigns to meet targeted goals. Reporting to the Marketing Manager within the Marketing and Communications Department, the Marketing Specialist is crucial in ensuring our content creation is consistently evolving to achieve our goals, reflect our culture, and provide value to our audience from patience to referring providers

Your Chance To Be Part of a Team That is Making a Difference

This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building our reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. BMC is proud to be one of Becker’s Top 150 Places to Work in Healthcare nationally, and also to be the Lown Institute’s #4 Most Racially Inclusive Hospital as well as its #4 Most Socially Responsible Hospital in the country.

About Boston Medical Center (BMC)

Boston Medical Center is a leading academic medical center with a deep commitment to health equity and a proud history of serving all who come to us for care. BMC provides high-quality healthcare and wrap around support that treats the whole person, extending beyond our physical campus into our vibrant and diverse communities. BMC is advancing medicine, while training the next generation of healthcare providers and researchers as the primary teaching affiliate of Boston University Chobanian & Avedisian School of Medicine. BMC is a founding member of Boston Medical Center Health System, which supports patients, Wellsense health plan, and Boston Accountable Care Organization members in New England through a value based, coordinated continuum of care, designed to improve outcomes. BMCHS also includes Boston HealthNet, a network of twelve community health centers, as well as Clearway Health specialty pharmacy program.

The Marketing Specialist curates the experience across Boston Medical Center’s campaigns, channels, and beyond to further increase awareness of our mission, values, and the impact we have on our patients. With a data-driven approach, this role will support marketing initiatives by developing and managing campaigns to meet targeted goals, with an emphasis on social media. Reporting to the Marketing Manager within the Marketing and Communications Department, the Marketing Specialist is crucial in ensuring our content creation is consistently evolving to achieve our goals, reflect our culture, and provide value to our audience.

Position: Marketing Specialist

Department: Creative Services

Schedule: Full Time

Essential Responsibilities / Duties

• Project manage strategic brand and marketing campaigns in collaboration with stakeholders to meet their goals, creating an engaging experience for patients and potential patients
• Support the development of the hospital’s paid media planning, budgeting and strategy (including social and multimedia) to bolster performance and assist marketing campaigns in accomplishing key goals; liaise with and manage agency partners as needed
• Assist in execution of brand and service-line campaigns in alignment with the broader marketing team, with a focus on social media content
• Organize multimedia research recruitment marketing campaigns
• Partner on social media advertising conducted in house
• Support with voice and tone of social media posts that align with the brand, the shared content, and each social channel’s audience
• Responsible for pulling and interpreting social media and paid media analytics that shapes content strategy and communicates actionable insights effectively to leadership and stakeholders
• Own content creation from ideation to distribution on social channels like Doximity and beyond to ensure target audience reach by following industry best practices and trends
• Support campaign production process to balance efficiency with quality, aligning with brand guidelines to effectively tell a compelling and breakthrough story
• Develop, manage and schedule social posts across BMC social channels
• Manage social media intern work responsibilities
• Must adhere to all of BMC’s RESPECT behavioral standards

(The above statements in this job description are intended to depict the general nature and level of work assigned to the employee(s) in this job. The above is not intended to represent an exhaustive list of accountable duties and responsibilities required).Education

JOB REQUIREMENTS

Undergraduate degree in business, communications, or design required

Certificates, Licenses, Registrations Required

None required

Experience

1-2 years in social media management, marketing or creative development

Knowledge And Skills

• Experience with brand marketing with a demand generation focus
• Experience with project management and leading campaigns by aligning stakeholders
• Experience with a social media scheduling tool (i.e. Sprout, Meltwater, Hootsuite, Sprinkler) and a project management tool (e.g. Airtable)
• Strong writing
• An eye for photography
• Strong understanding of video editing
• Ability to design graphics
• Familiarity with Google Analytics
• Understanding of paid social and each channel’s business manager
• Ability to work autonomously
• Strong attention to detail and ability to effectively multitasking