Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Norwalk - CT

HomeServe 

 

The B2B Digital Marketing Specialist is a results-driven marketing professional who will execute digital marketing tactics to build brand equity and support lead generation. If you are self-motivated, eager to take on multiple, diverse challenges, and looking for an opportunity where you can grow – HomeServe is for you!

We are looking for a creative talent to join our B2B Marketing Team who is comfortable deploying content across multiple channels including events, email, website, and social media. Each of our employees has a significant impact on our company and our culture – we want to hire superstars to make our work exceptional, our office fun, and our prospects, partners and customers delighted!

Responsibilities

  • Assist in the planning and execution of digital marketing campaigns across various channels, including events, email, website, and social media.
  • Manage content on digital platforms, including blog posts, case studies, newsletters, social media updates, and paid ads.
  • Contribute to lead generation efforts by optimizing landing pages, supporting lead nurturing workflows, and ensuring proper CRM integration.
  • General web updates and coordinating with external vendors as needed.
  • Monitor and report on digital marketing performance
  • Provide administrative support for marketing initiatives, including maintaining marketing calendars, tracking budgets, and managing project timelines

Job Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field.
  • 3-5 years of experience in digital marketing within a B2B context. Proven success in digital campaigns and lead generation.
  • Knowledge of digital marketing platforms/marketing automation tools; Word Press, HubSpot, Zoom and Salesforce experience.
  • Excellent written and verbal communication skills, with a specific focus on B2B marketing email communications, website applications
  • Ability to manage multiple projects and meet deadlines.
  • Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Access)
  • Employs a grow mindset.
  • Strategic and innovative thinker with a creative approach to solving challenges.
  • Meticulous, results-driven, and able to work collaboratively in a cross functional setting.
  • Proactive and capable of driving initiatives with minimal supervision.

Minimum Physical Requirements

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

Salary Range: $65,643.18 – $87,524.25

Annual Bonus Potential: 5%

 

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