Adams Keegan
Our client is a premier commercial lighting provider near the Atlanta area, and is seeking to add a Marketing Specialist to their team. Their products have always combined reliability with aesthetics and pleasing design with performance, characterizing the history of technical lighting. The company has a perpetual enthusiasm for innovation which has led the group to become a solid global point of reference in the world of design and architecture.
Requirements:
- Proven experience as marketing specialist or similar role
- Experience with product launches or integrated marketing campaigns
- Excellent communication and presentation skills
- Experience in planning and leading initiatives
- Lighting industry experience a plus
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
- Assist in execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Work with external agencies and vendors to execute marketing programs
- Degree in business administration, marketing, communications, or a related field or 2-5 years’ experience in marketing
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Occasional travel (may include international travel to home office