Marketing Specialist

Job Type: Full Time
Job Location: Bay City - MI
The Winery at Manzanita logo

The Winery at Manzanita

Benefits:

  • Great company culture
  • Bonus based on performance
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Competitive salary

BASIC FUNCTIONS: Promote company mission statement, vision and values in a professional and creative fashion and identification of potential clients to increase market share, sales and profitability, while also providing exceptional customer service.

RESPONSIBILITIES/TASKS:

  • Maintain, establish and grow relationships with insurance agencies and agents
  • Coordinate meetings, lunches and presentations to educate on company/industry news
  • Promote, host and instruct continuing education classes for insurance agents
  • Administer Customer Relationship Manager (CRM) client software for assigned client groups
  • Coordinate and participate in seminars, trade shows, golf outings and other industry events
  • Develop and create collateral pieces for industry education and to promote services
  • Administer social media, i.e. Facebook, Twitter, LinkedIn, Google, etc.
  • Assist IT in supporting website
  • Assist with planning and hosting client events
  • Support annual charity efforts and other community service
  • Provide support for commercial and emergency response marketing
  • Concept, shoot and produce custom videos
  • Serve as Project Manager for special campaigns and assignments
  • Contribute ideas for improving marketing standards and processes
  • Assist with the development of marketing processes over time
  • Comply with marketing standards and follow set processes for routine work
  • Accomplish marketing and organization mission by completing related projects as needed

POSITION REQUIREMENTS:

EDUCATION: Bachelor’s degree or equivalent professional experience

EXPERIENCE: 3-5 years professional experience; experience with construction project management and/or property and casualty insurance is beneficial

LICENSES & CERTIFICATIONS: Valid driver’s license and clean driving record

Knowledge, Skills, Abilities:

  • Outgoing, sales driven, and have a passion for gaining and maintaining business accounts
  • Responsible self-starter who enjoys working independently and collectively toward company goals
  • Possess attention to detail and provides progress reports
  • Operates at a high level in a fast-paced environment while contributing problem solving and resourceful offerings
  • Creative in promoting company values and services through a highly professional demeanor
  • Previous marketing and/or sales experience and mid to senior career achievements
  • Experience with construction project management and/or property and casualty insurance is beneficial
  • Paid Time Off
  • Paid Holidays
  • Retirement Plan