Zalkin

At ProMach, we’re looking for people who want to shine. You’ll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. Meticulous. A technical enthusiast. A closer. A futurist.

ProMach offers rewarding, challenging opportunities throughout the world, across multiple packaging segments. If you are energized by providing best-in-class customer experiences and strive for advanced technical skills, we want to talk to you.

Do we have your attention? Keep reading.

ProMach is looking for a Marketing Specialist to join their Zalkin product brand, reporting to our Sales VP and also supports the LCM Director in our Statham, GA office.

Does this work interest you?

• Conduct market and competitive analysis to identify trends/opportunities for business growth and support overall business strategy. Support Voice of Customer (VOC) research process to maintain alignment with market trends and needs.
• Create and drive new equipment and aftermarket marketing campaigns to promote machinery and service sales growth with active and inactive customer base segments.
• Assist VP Sales and LCM Director with all aspects of CRM and Marketing Automation, including promotion of products and services (new equipment and aftermarket), record and list management, data quality, reporting, internal/external surveys, etc.
• Develop marketing metrics and analytics capabilities, including implementing new tools and setting up dashboards and reports to monitor, analyze, and demonstrate the impact and ROI of marketing initiatives.
• Lead the creation of effective marketing content, including copywriting for websites and blogs and case studies, photos, videos, brochures, sales sheets, and more.
• Create, execute, and measure marketing campaigns via public relations, advertising, events, and digital marketing to acquire, retain, and nurture customers in the Americas.
• Oversee public relations efforts to identify and deliver press releases, articles, white papers, case studies, interviews.
• Direct digital marketing strategy, including the creation of content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
• Measure analytics and metrics of various brand marketing activities, including email marketing, websites, and social media; deliver reports to the senior management team.
• Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners. Plan all aspects of sales meetings, company events and trade shows (including logistics, as well as pre-, at- and post-show marketing communications and reporting).
• Coordinate machinery photography and videography shoots including editing assets to post online as needed.
• Work with ProMach corporate marketing and other ProMach brands to develop and execute demand generation campaigns.
• Participate in the marketing budget development and ensure proper implementation activities and spend.
• Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
• Help maintain consistent brand standards across individual product brands in all mediums including print, digital, documentation, machinery, apparel, and more.

What’s in it for you?

There’s no monopoly on good ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career and find professional happiness.

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental and well-being programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits — you are eligible on your first day of employment!

If this sounds like you, we want to connect!

• Bachelor’s degree in Marketing, Business Administration, or related field preferred
• 1+ year of experience in marketing is required
• Bilingual professional proficiency in English and Spanish is required
• Sense of professionalism and ability to develop relationships
• Strong communications skills, both written and verbal
• Working knowledge of current trends in marketing
• Ability to multitask, prioritize, and meet timelines on deliverables.
• Proficient in Microsoft Office and Adobe Creative Suite
• Exposure to Salesforce CRM or other CRM systems; Pardot or other marketing automation systems
• Working understanding of content management systems (CMS)
• Self-starter who works well in a team environment
• Strong knowledge and understanding of SEO/SEM concepts & strategies