The Baldwin Group

The Marketing Specialist will be responsible for managing relationships with internal and external resources to ensure marketing campaigns are produced on time, on budget, and to the highest quality standards. They will partner with the core marketing team to streamline processes and create a standard of excellence across various departments.

The Marketing Specialist will develop key marketing and social media materials, plan and execute efforts to build the firm’s marketing presence, and analyze digital campaigns against performance goals. This colleague will also coordinate, plan, and execute events from conception to completion, including budgeting, vendor management, logistics, and on-site support to ensure flawless delivery and alignment with organizational objectives.

Primary Responsibilities

• Manage relationships with internal marketing, content/copy, graphic design, technology and operations professionals, and outside agencies and freelance resources to ensure marketing tools and campaigns are produced on time, on budget and to the highest quality standards
• Partner with the core marketing team to streamline marketing processes and create a marketing process standard of excellence, and ensure adoption across various internal departments
• Manage the creation and development of key marketing and social media materials
• Contribute to the planning and development for efforts to build the firm’s marketing presence across all channels including: print (collateral, banners, advertising), electronic (web, webinar, e-mail, social media, online communities) and event (trade shows, agency and broker meetings, road shows, industry conferences)
• Analyze and assess digital marketing campaigns against performance goals (key performance indicators and return on investment)
• Develop and maintain a marketing calendar allowing for distribution channel management and coordination of marketing efforts to target audiences, and proactively identify opportunities and conflicts; lead a weekly project tracking/status call with all stakeholders
• Support sales teams through various technologies including marketing automation software and CRM system management
• Collaborate with cross-functional teams to produce compelling marketing materials, including email campaigns, social media content, print collateral, and promotional assets.
• Monitor, track, and report on the performance of marketing initiatives using key metrics to optimize future campaigns.

Knowledge, Skills & Abilities

• Computer proficiency with Microsoft Office (Word, PowerPoint, Excel) and Adobe Creative Suite, Illustrator, InDesign, Photoshop and Canva
• Proven outcomes in email marketing and social media promotions
• Demonstrates high attention to detail
• Knowledge or strong desire to learn about the insurance industry
• Proven ability to write content on complex/technical topics
• Strong written and verbal interpersonal communication skills
• Ability to operate under solid pressure and meet tight deadlines
• Effective project management and time management skills, especially when working with others.
• Sound understanding of marketing principles
• Adept at learning new systems
• Prior experience with marketing automation software, CRM systems, and email marketing platforms

Education & Experience

• Bachelor’s Degree or equivalent combination of education and work experience
• 4+ years’ relevant experience
• Experience leading sales enablement efforts
• Experience writing and editing professional content