Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: US - Remote

Davies North America

Are you looking for a company that is Dynamic and Innovative where the employees are Connected and Succeed Together? If so, Davies may just be the right choice for you.



Davies NA is looking for an experienced Marketing Specialist to plan, deliver, and evaluate high quality marketing campaigns. Reporting to the Head of Marketing and Communications, you will work collaboratively to develop the B2B marketing strategy while partnering with a variety of internal stakeholders to understand and agree on campaign objectives.

 

You will be responsible for managing the annual calendar of campaigns and events while liaising with the internal copywriting, graphic design, and events teams regarding execution and delivery. You will complete campaign proposals, including budget assumption and delivery schedules, and compile reports to evaluate campaign success.

 

To be successful in this role, you should be able to produce, maintain, and communicate integrated campaign plans that are aligned with the wider communications strategy. You need to have a minimum of three years of experience implementing multi-channel B2B marketing campaigns, be an excellent collaborator with solid organizational, time management, and communication skills while being able to meet tight deadlines in a fast-paced environment. You will work remotely from your residency but should also be able to travel on occasion up to 10% of the time for meetings and event support.

Responsibilities And Duties

Campaign Planning & Delivery

  • Produce, maintain, and communicate integrated campaign plans, aligned to the wider communications strategy
  • Manage the end-to-end delivery of marketing campaigns which include a variety of organic and paid marketing strategies including social media, digital communications, email marketing, webinars and podcasts, digital advertising, and sponsorship, and liaise with our internal copy, graphics, and events teams on execution and delivery
  • Work with a range of internal stakeholders to develop and agree on campaign objectives
  • Complete campaign proposals, including budget assumption and delivery schedules
  • Liaise with internal sales teams throughout campaign lifecycles to ensure leads are pursued
  • Understand and remain cognizant to the legal/regulatory risk requirements in respect to Marketing e.g., Financial Promotions and compliant record keeping, liaising with internal information security team if needed
  • Work closely with internal branding team to ensure all campaigns are created in line with brand guidelines

Reporting & Data

  • Overall responsibility for campaign performance against forecasts as well as the measurement and analysis of campaign data across the various digital channels and devices
  • Track all marketing activities to report on campaign return on investment and make recommendations to improve campaign performance
  • Manage data, report on data quality, update the CRM

General

  • Support management of various social media profiles
  • Work with senior leadership team on content creation and key messaging
  • Ensure all campaigns are aligned to the brand and follow agreed tone of voice
  • Collaborate with wider communications and business divisional leadership teams to identify relevant industry topics for future campaigns
  • Conduct competitor research and create reports summarizing key findings and trends in the market
  • Work with external specialist resources such as data management and creative agencies on ad-hoc basis
  • Other duties or projects as assigned

Required

 Experience and Qualifications

  • 3+ years of experience multi-channel B2B marketing campaigns with an understanding of traditional marketing methods
  • Associates degree in Marketing, Communications, Business Administration, or other related fields

Preferred

  • Bachelor’s degree in Marketing, Communications, Business Administration, or other related fields
  • Experience in the professional services sector beneficial

Knowledge, Skills, And Abilities

  • Excellent collaborator and communicator – written and verbally – who can engage successfully with internal and external stakeholders
  • Superb organizational and planning skills with a high level of attention to detail
  • Capable of working in a team and independently on projects and marketing activities – making suggestions/observations where we can improve and do better
  • Superior time management skills with the capability of prioritizing multiple tasks and meeting tight deadlines in a fast-paced environment
  • Exceptional analytical and problem-solving skills
  • Exhibit excellent interpersonal skills
  • Display discretion with sensitive and confidential information

Essential Requirements

  • Must have US work rights
  • Willing to travel up to 10% of the time for event support

 

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