BW Packaging

BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

The Marketing Specialist, Brand & Content develops engaging, multi‑channel content to build brand awareness, generate leads, and support customer engagement. Using curiosity, active listening, and strong storytelling skills, this role turns subject‑matter expertise into purposeful, high‑impact content across platforms—including blogs, social media, trade show communications, and digital channels.

Working in a collaborative, matrixed environment across all BW Packaging product lines, the specialist ensures content aligns with brand voice, supports a smooth customer journey, and drives measurable results.

Principal Duties and Responsibilities (Essential Functions):

• Create multimedia content for websites, blogs, social media, email, trade shows, and other channels.
• Conduct interviews with customers and subject‑matter experts to uncover compelling stories.
• Coordinate seasonal trade show communications and booth content, navigating multi‑stakeholder approvals.
• Manage social media scheduling, publishing, and engagement in alignment with marketing priorities.
• Collaborate with SEO and digital marketing partners to enhance content performance.
• Support planning, scripting, and creation of video and visual assets.
• Develop internal communications such as newsletters and spotlight stories.

Job Specifications:

• Strong writing and editing skills in alignment with AP Style and brand voice.
• Experience in social media management, digital content creation, and internal communications.
• Knowledge of interviewing techniques, trade show content development, and video content creation.
• Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.

Required Education and Experience:

• Bachelor’s degree in journalism, marketing, communications, or related field.
• 1–3 years of content creation experience in a B2B or agency setting (internships considered). Agency experience strongly preferred.
• Familiarity with CMS platforms (e.g., Sitefinity, WordPress) and digital asset management tools (e.g., Brandfolder) preferred.
• Exposure to industrial or manufacturing sectors is a plus.