Marketing – Sr Product Marketing Manager

The Senior Product Marketing Manager, leads and manages go-to-market strategies for a product portfolio and works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives. Go-to-Market strategies include digital and traditional marketing initiatives, leveraging marketing technology tools. This role works closely with business units and leads cross-functional teams to achieve objectives. The Senior Product Marketing Manager manages digital and traditional channels, technologies, content, and data to reach and engage target audiences, ensuring a cohesive brand experience.

Tasks, Duties, Functions

• Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.
• Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.
• Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
• Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.
• Foster member engagement and increase wallet share through personalized automated member journeys and offers.
• Develop data-driven automated, personalized campaigns across channels.
• Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
• Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
• Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
• Own and maintain a product portfolio campaign roadmap and strategic briefs.
• Report on effectiveness of marketing efforts to leadership.
• Foster a culture of collaboration, service excellence and innovation.
  

PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:

• Strong oral and written communication skills required to interact or complete technical analysis with Credit Union staff, management, or vendor partners.
• Strong adaption skills contributing to an environment that promotes and enables change to facilitate improved ways of working.
• Understanding of Agile based development practices.
• Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone.
• Makes sound decisions in the absence of detailed instructions.
• Ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues.
• Develop, document, and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports.
  

Organizational Contacts & Relationships

• INTERNAL: All Credit Union Staff
• EXTERNAL: Vendors, suppliers, government agencies, other industry associations and peers at other financial institutions.
  

Qualifications

• EDUCATION:
• Bachelor’s degree in marketing, MBA preferred.
• EXPERIENCE:
• Experience driving product marketing, including go-to-market ownership for product portfolios.
• Min of 8+ years’ experience in product focused marketing with strong experience leading digital marketing tactics and strategies.
• Experience using data and metrics to drive improvements.
• 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.
• Ability to collaborate with ownership and accountability.
• Industry experience and knowledge of the financial industry.
• A rigorous and logical way of thinking, strong communication and presentation skills
• Experience developing data-driven automated personalization campaigns.
• KNOWLEDGE/SKILLS:
• Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis.
• Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs.
• Accurate timeline, project, and budget management skills.
• Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization.
• Knowledge of digital marketing.
• Deadline driven with strong sense of urgency and commitment to productivity.
• Proven ability to manage multiple types of tasks and projects while working independently.
• Strong attention to detail with ability to proofread and ensure quality output of final product.
• Self-starter who proactively seeks solutions and is responsive to change and open to feedback.
• Vendor and outsourced resource management.
• Marketing Automation System experience a plus.
  

Physical Requirements

• Prolonged sitting throughout the workday with occasional mobility required.
• Corrected vision within the normal range.
• Hearing within normal range. A device to enhance hearing will be provided if needed.
• Ability to lift 20 lbs. as may be required.
• Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
• Occasional travel may be required locally, statewide, and throughout the United States to attend seminars and vendor group meetings. Overnight travel and evening schedules included.
• Occasionally long work hours may be required to accomplish tasks.