Differential

Differential is growing! Yep, it turns out clients like us 🙂 Our team of designers, developers, jokesters, and all around good folk needs more firepower. We’re proudly headquartered in Cincinnati, OH, but our team spans across the country.

In addition to only choosing the best group of people to work around, we are also very picky about the types of clients we’ll work with. In line with our mission to rapidly unlock value for good people with meaningful ideas, we partner with forward-thinking corporate pioneers and innovators to revolutionize their organizations from the inside out and bring great digital products to life. This translates to a diverse range of products like transforming retail with Adidas, helping Lexmark innovate cross-industry, streamlining the sales process with Big Ass Fans, to multi-platform mobile apps for large audiences with Crossroads Church.

We hire great, trustworthy people so that we can optimize for a free & flexible culture: flexible hours, unlimited vacation, remote work, and working on stuff you’re excited about.

Job Description

The ideal candidate for this opening is a savvy marketer with proven experience devising marketing strategies and experiments, executing those strategies, measuring effectiveness, and then iterating in pursuit of continuously improving results. In this role you’ll be able to tap into a wide range of skills and experience – ranging from strategy development, to branding and positioning, to media buying, event planning, public relations and more. But you won’t have to go it alone. You’ll work closely with company leadership to refine strategy, then get the opportunity to work alongside a talented internal team and manage external agency partners that can help us bring our chosen strategies to life.

You will focus on our Apollos line of business, a technology and content platform for the Church that equips people to develop healthy spiritual habits and stay better connected to their church community digitally. You will become an expert in guiding technology and strategy that impact churches all over with hundreds of thousands of followers using our products.

At Differential, we design, develop, support, and commercialize great digital products. Our process aims to create original digital products that can reshape organizations and even redefine the categories in which our clients and partners operate. This position requires an Entrepreneurial Mindset (one of our company core values) and will be focused on growing Differential’s core business and expanding the customer base for one of our existing Digital Product Partnerships. These partnerships give us the right to commercialize digital products we’ve built in partnership with our clients and have an exclusive commercial license to market to new customers and categories.

Currently, those products include:

• EASE Airport Operations Software, built in partnership with CVG, a thought-leading U.S. based international airport.
• The Apollos Project – A technology and content platform for the Church that equips people to develop healthy spiritual habits and stay better connected to their church community digitally.
• “Guides Tech” — A yet-to-be-branded, but proven effective (many times over) mobile app platform created to help facilitate highly engaging and effective e-learning journeys and small group experiences.

This is a roll up your sleeves, let’s go on an adventure together type of dream job for the right marketer. Above all, as with all our positions, we are focused on finding someone that we love to work with. Culture to us isn’t a ping pong table in the breakroom or some words we put up on the wall. It’s embedded in our DNA and starts with our hiring process. Regardless of your prior experience, we want to consider passionate people for this position.

Our mission statement, core values, benefits and more can be found at handbook.differential.com.

What you can expect to do:

• Conduct market research to identify trends, opportunities, and competitive landscape in the digital church technology space.
• Work with company leadership to define and refine a testable marketing strategy.
• Create compelling content and campaigns that resonate with church leaders and community members, emphasizing the benefits of the Apollos platform.
• Run and manage experiments, in partnership with internal resources and external partners to test our chosen marketing strategies.
• Manage agency relationships to help us execute our strategy efficiently
• Make aggressive mistakes and double-down on what’s working.
• Make a positive impact on the culture and process of our growth team. We’re a growing team! We do not compete with each other — we collaborate with each other and share best practices.

What we’re after:

• Proven experience marketing products or services that showed significant sales growth.
• Somebody who’s not afraid to go from strategy to execution, then back to strategy, all in the same day.
• Demonstrated ability to rely on an iterative process to create momentum and improve marketing processes. In other words – our work is never going to be perfect, and we expect you to be able to prioritize what matters most now so we can iterate. Continuous improvement is our superpower.
• Just as skilled at crafting and positioning a thoughtful response in email communications as with creating compelling marketing copy.
• Technical knowledge or specific experience marketing digital products/software is desired, but not required.
• Interest and curiosity for learning about digital products and how they work.

Responsibilities of this position include:

• Communicate effectively with clients and teammates.
• Have an entrepreneurial mindset – meaning that you are comfortable in ambiguous and undefined situations and can figure out the best next step
• Are self-motivated.
• Learn quickly and relentlessly.
• Curious about technology and the positive impact it can make on the world.
• Enjoy taking ownership and responsibility for their work.
• Enjoy collaborating with others on problems.

Differential employees are those who:

• Communicate effectively with clients and teammates.
• Have an entrepreneurial mindset – meaning that you are comfortable in ambiguous and undefined situations and can figure out the best next step.
• Are self-motivated.
• Learn quickly and relentlessly.
• Curious about technology and the impact it can make on the world.
• Enjoy taking ownership and responsibility for their work.
• Enjoy collaborating with others on problems.

Candidates must be based in the United States and this role is highly desired to be based in Cincinnati, OH, and be available for meetings during standard business hours. There is flexibility in working hours but there is an expectation to be able to regularly attend external partner and internal team meetings. Willingness and ability to travel occasionally for marketing events and/or market research purposes.