Marketing Strategist

Job Type: Full Time
Job Location: Atlanta - GA

Angela Scribe

 

We are looking for a creative and data-driven Marketing Strategist to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing marketing strategies to drive brand awareness, lead generation, and customer engagement. You will work closely with cross-functional teams to ensure alignment between marketing activities and business objectives, utilizing data analytics to refine campaigns and maximize results.

Key Responsibilities

  • Develop and Execute Marketing Strategies: Design and implement marketing plans that align with company goals, targeting specific customer segments and market opportunities.
  • Campaign Planning: Create and oversee multi-channel marketing campaigns (digital, social, email, content, and traditional) from conception through execution and analysis.
  • Collaboration: Work closely with the sales, product, and creative teams to ensure marketing efforts are aligned with the overall business strategy.
  • Budget Management: Manage marketing budgets, ensuring effective allocation of resources and staying within budget limits.
  • Customer Insights: Leverage customer insights to tailor marketing campaigns and create personalized experiences that resonate with target audiences.

Qualifications

  • Strong knowledge of digital marketing channels, tools, and platforms (SEO, PPC, social media, email marketing, etc.).
  • Excellent communication, project management, and analytical skills.
  • Ability to analyze data and use insights to inform strategic decisions.
  • Creative thinking with a focus on customer-centric approaches.

Salary: $17.8 – $24 per hour