Keystone Custom Homes

We’re looking for a Marketing Strategist to join our team! This person is fueled by data-driven problem solving! They should understand how systems could interconnect to integrate data between platforms (although they don’t need to be able to write the code) and can help eliminate marketing & technology silos to improve customer engagement.

Overview

• Plan and oversee PPC campaigns
• Google Ads & Tag Manager
• Meta Business Manager
• SEO Strategy
• Email marketing
• Manage 3rd party partnerships (Zillow, Realtor.com, etc.)
• Write, test, and analyze ad copy & creative across all platforms
• Perform regular reporting on digital advertising & implement changes
• Run weekly customer traffic report
• Oversee marketing intelligence and provide actionable insights
• Involvement in website CMS to manage feed exports
• Understand and adopt the KCH brand standards and implement throughout all marketing efforts

Skills & Qualifications

• Salesforce and HubSpot experience (data management and organization)
• Proficient in Google Data Studio/Looker Reporting
• SEMrush or equivalent experience
• Familiar with PowerBI preferred but not required
• Experience with Zapier preferred but not required
• Experience with SQL preferred but not required
• Excellent written and verbal communication skills
• Analytical, problem solver, & lifelong learner