AAA Auto Club Enterprises

The Digital Marketing Strategist will specialize in data analysis, performance trend monitoring, use insights from data to develop and optimize marketing strategies, and present findings and insights to internal stakeholders for ACE’s Insurance line of business (auto, home and life).

The ideal candidate will have a strong understanding of the digital marketing landscape with hands on experience extracting data from ad and reporting platforms such as Meta, YouTube, Google, Tableau, and Adobe Analytics. Candidate will understand the digital ad ecosystem, from creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured online and offline. Will also have experience with a/b testing methodologies and brand lift studies, for paid media advertising and landing page optimization.

Responsibilities

• Collect and analyze metrics from advertising platforms such as Meta, Google Ads, SA360, ACE Tableau Phone Reports, etc… present findings and learnings from analysis, and identify opportunities to increase campaign performance.
• Build reports with data visualizations in Excel to measure and monitor marketing KPIs, track performance to benchmarks such as spend, impression, CPM, CTR, leads, and conversions.
• Investigate data anomalies and identify root causes of issues, collaborate with cross-functional teams like Big Data, E-Business, Product, Marketing, and external agencies to fix the issues.
• Partner closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.
• Collaborate with Marketing Strategists to develop plans, execute, optimize and measure cross-channel strategies for paid media to achieve marketing objectives, such as building awareness or generate insurance leads.
• Build landing pages in Adobe, work with ad operations to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.
• Provide support in administrative functions related to media estimates and invoices.

Qualifications

• Bachelors Marketing Preferred
• 4-6 years Digital marketing Required
• Analyze results of projects and making recommendations for next steps.
• Excellent communication, interpersonal and leadership skills.
• Proficient with MS Office applications.
• Perform competitive analysis and develop strategic plans.
• Manage outside vendors and agencies relationships.
• Must be a self-starter and enjoy working in a fast paced team environment.
• Time management and prioritization skills.

The starting pay range for this position is: $94,900.00 – $126,500.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts