Paid Marketing Program Manager

Kalkomey Enterprises is the trusted guide to outdoor success. Every year, millions of people rely on our platform to gain the knowledge and confidence needed to safely explore the outdoors.

Since 1995, Kalkomey has partnered with government agencies across North America to deliver the education that powers responsible outdoor recreation. Our courses and technology platforms support certification programs used by wildlife, parks, and boating agencies while helping outdoor enthusiasts develop the skills needed to safely enjoy activities like hunting, fishing, boating, and snowmobiling.

Today, Kalkomey offers more than 360 online learning experiences supported by integrated web and mobile applications. Together, these solutions help make outdoor recreation more accessible, responsible, and safe for generations to come.

We believe education builds confidence, and confidence opens the door to the outdoors.

About This Opportunity

We’re looking for a strategic and highly analytical Paid Marketing Program Manager who can design, execute, and scale multi-channel paid marketing campaigns to drive business growth. The ideal candidate brings a passion for the outdoors paired with proven experience using digital advertising to reach, engage, and convert customers at scale. In this role, you’ll combine deep analytical rigor with creative experimentation to optimize performance across paid social, paid search, display, and emerging digital advertising channels.

You must reside in one of these US states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI or one of these provinces in Canada: Ontario

What You’ll Do

Campaign Strategy & Execution:

• Lead end-to-end planning, execution, and optimization of paid media campaigns across channels like Meta, Google, Bing and YouTube.
• Orchestrate multi-touch campaigns aimed at achieving key marketing objectives and business priorities.
  

Analytical Leadership

• Establish and analyze key performance metrics (CAC, ROAS, LTV, conversion rate) to inform and influence marketing strategy and investment decisions.
• Build and evolve performance dashboards and reporting frameworks to provide timely insights to both stakeholders and senior leaders.
  

Experimentation & Optimization

• Drive A/B and CRO experimentation across areas like ad creative/copy, landing pages, audiences, and bidding strategies.
• Leverage data and test results to iterate rapidly and scale impact on the program.
  

Cross-Channel & Cross-Functional Collaboration

• Closely partner with teams like creative, product, data, and content to develop high performing campaigns.
• Coordinate campaign timelines and deliverables across teams to ensure omni-channel campaigns are properly executed.
  

Innovation & Channel Expansion

• Explore and test new paid channels, technologies, and tactics to expand reach and marketing performance.
• Act as an internal subject matter expert on paid digital marketing platform changes, trends and best practices.
  

Performance Culture & Continuous Improvement

• Champion a culture of continuous optimization, iterative learning, and knowledge sharing across departments.
• Ensure forecasts, budgets, and advertising plans align with company goals and business priorities.
  

What You’ll Need

• Seven+ years of direct ownership of paid digital marketing channels, performance and seven-figure monthly ad budgets.
• Hands-on experience running campaigns across paid platforms including Meta (Facebook/Instagram), Google Ads, Bing and common Display Networks.
• Proven track record of driving measurable business growth (revenue, contribution margin) or acquisition efficiency gains (CAC, ROAS).
• Strong analytical skills with the ability to define success metrics, analyze campaign performance, and translate data into clear, actionable insights.
• Experience with experimentation and A/B testing of ad creative, copy, audiences, bidding strategies, and landing pages.
• Experience working with marketing and analytics tools such as Google Analytics, AttributionApp, native ad platforms and BI tools (e.g. Tableau, Looker).
• Ability to manage multiple campaigns and priorities simultaneously while maintaining attention to detail and performance accountability.
• Excellent communication skills, with the ability to collaborate effectively cross-functionally.
• Growth mindset with a demonstrated ability to stay current on paid media trends, platform changes, and emerging marketing technologies.
• Experience working with subscription, education, or consumer digital products is a plus.
  

Competencies

Campaign Execution Excellence: Owns execution of multi-channel paid media campaigns with attention to detail, optimization, and measurement.

Budget & Vendor Management: Manages paid media budgets and vendor partnerships effectively, ensuring accountability and results.

Audience Targeting & Segmentation: Applies deep knowledge of customer segments to optimize campaign performance and ad spend.

Reporting & Performance Analysis: Generates regular reports and provides actionable insights to improve future campaign effectiveness.

Collaboration & Communication: Partners across creative, product, analytics, and marketing teams to ensure campaign alignment and delivery.

Process & Workflow Management: Improves team efficiency by developing internal workflows, reporting structures, and testing protocols.

Market Awareness: Stays current on trends and competitor strategies in the digital advertising landscape.

Optimization & A/B Testing: Executes testing strategies to iterate and improve ad performance across platforms.

What We Offer

In addition to a competitive salary and annual bonus, we offer these great benefits:

• We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position
• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)