Partner Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: US - Remote

SailPoint

SailPoint is a leading provider of Identity Security solutions, and our Ecosystem is a critical element of our global strategy. We proudly collaborate with esteemed service partners such as KPMG, Optiv, Wipro, IDMWORKS, and others. As the Partner Marketing Manager, you will play a pivotal role in defining and implementing marketing strategies, positioning, and demand generation activities in collaboration with our strategic partners.

 

Responsibilities:

  • Understand buying cycles and define buyer personas for Identity Security in the Strategic and Enterprise segments.
  • Craft compelling value propositions, messaging, and positioning tailored to address buyer needs and stimulate engagement with strategic partners.
  • Develop joint marketing campaigns (content, thought leadership, demand activations) with each partner, targeting key industries and markets to generate sales team opportunities and pipeline growth.
  • Collaborate with SailPoint Field Marketing, Product Marketing, Events, and Campaigns to develop scalable marketing initiatives that enhance awareness and demand for SailPoint.
  • Act as an evangelist at tradeshows, industry events, and conferences, engaging with market influencers, industry analysts, prospects, and customers.

Requirements:

  • 5+ years of experience on high-performing marketing teams, with a focus on channel and/or Strategic Alliance Partners.
  • Ability to establish a partnership Marketing Strategy, including value proposition creation, communications, use case identification, targeting, and content for integrated joint demand generation globally.
  • Proven ability to take projects from concept to execution, with a bias for action against multiple deadlines.
  • Experience in successfully multitasking various critical priorities and stakeholders.
  • Skilled in influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners.
  • Strong project/program management skills, with a track record of managing end-to-end development of strategic campaigns and initiatives.
  • Comfortable operating within a global scope, understanding local nuances while driving strategic priorities.
  • Strong analytical and problem-solving skills.
  • Excellent interpersonal, facilitation, and communication skills.
  • Previous experience in enterprise security software/SaaS and Marketplace is preferred.

Education: MBA or equivalent preferred; BA/BS required.

Travel: This position requires approximately 10% travel.

Reporting Structure: This position reports to the Senior Director of Corporate Marketing within the SailPoint Marketing organization.

 

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