General Motors

It is an exciting time to be a part of the Customer Care and Aftersales Marketing team! We are actively seeking an ambitious individual with best-in-class marketing leadership that will help catapult GM Genuine Parts and ACDelco into the next chapter of market share growth.

This is a rare opportunity to gain unique B2B and B2C marketing experience by reshaping our parts brands through increased demand. As a Parts Brand Lead, you will be responsible to lead the strategy, development, integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.

What You’ll Do (Responsibilities):

• Lead marketing plan execution through development of advertising campaign content and deliverables, with a focus on growing consideration and conversion.
• Lead GM parts brands’ social media strategy
• Act as lead client with agency partners, ensuring clear direction and objectives are provided – write briefs, review and approve creative
• Actively pursue synergy opportunities with adjacent business channels
• Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.
• Lead integration with all functional partners (PR, Media, Digital, CRM, Social, Promotions, Measurement, Product Information, Communications, and Shows/Events), to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy and flawlessly executed
• Manage budgets on a timely and accurate basis

Yours Skills & Abilities (Required Qualifications):

• Bachelor’s degree required in Marketing, Business or related field
• 5-10 years relevant Marketing experience
• Has an inquisitive, can-do attitude and wants to win!
• Relentless Commit to Customers focus
• Creative idea generator with an Innovate Now and Embrace Change mindset
• Able to develop a Own the Outcome strategic plan and lead organization through launch execution flawlessly
• Collaborative, Lead as One Team relationship builder– position works extensively with all business functions
• Self-starter with a drive for innovation and sales results
• Works well under pressure, ambiguity, and with tight deadlines
• Foster a metrics- based approach to glean insights and drive the business forward
• Can prioritize with strategy in mind, well organized and detail oriented
• Confident communicator/presenter
• Ability to travel up to 10%

What Can Give You A Competitive Edge (Preferred Qualifications)

• Master’s preferred

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we’re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.