Performance Marketing Specialist

Job Type: Full Time
Job Location: Philadelphia - PA

Essity

 

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

At Essity: This Is What We Do

About The Role

Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance.


The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

  • Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
  • Campaign Objective Definition: Collaborate with stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Align campaign strategies with overall business goals.
  • Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
  • Holistic Management: Take a top-down approach, analyzing data at the brand, category, product family, and SKU levels. Ensure consistency and alignment across all levels of the product hierarchy.
  • Actionable Insights: Support and drive actions related to: conversion rate optimization, merchandising decisions, pricing strategies, portfolio and assortment management.
  • Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.

Who You Are

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proficiency in analytical tools (e.g., Google Analytics, Adobe Analytics, etc.).
  • Strong Excel skills for data manipulation and reporting.
  • Excellent communication skills to convey insights and recommendations effectively.
  • Experience with e-commerce platforms (Amazon, Walmart, etc.) is a preferred.

Compensation and Benefits:

Competitive annual salary + annual incentive bonus/sales incentive + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

  • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
  • Wellness program provided through Rally
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match and annual employer base contribution
  • Company paid Basic Life, AD&D, short-term and long-term disability insurance
  • Employee Assistance Program
  • PTO offering with Paid Holidays
  • Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
  • Employee discounts program
  • Scholarship program for children of Essity employees.