Zero Networks

Zero Networks, a cutting-edge provider of network security solutions, is at an exciting juncture in its growth trajectory. As we expand rapidly, we are on the lookout for an experienced Director of Product & Content Marketing to play a pivotal role in shaping our company’s messaging and positioning strategy. If you are a seasoned marketing professional with a passion for both product and content marketing in the cybersecurity industry, we invite you to join our dynamic team. Together, we can redefine the future of network security.

Responsibilities:

Product Positioning and Strategy:

• Define and/or evolve product positioning and messaging for Zero Networks’ network security solutions.
• Identify target markets, refine Ideal Customer Profile (ICP), and define persona segments for Zero Networks use cases and vertical solutions.
• Collaborate with product management and other stakeholders to develop and execute go-to-market strategies for new products and features.

Content Creation:

• Produce diverse content types, including blog posts, whitepapers, case studies, ebooks, infographics, videos, and webinars to educate and engage prospects, customers, and industry influencers.
• Shape the company’s SEO strategy and execute website enhancement projects to optimize our site for demand-generation campaigns.
• Ensure consistency of brand voice and message across all content.
• Manage content calendars with various stakeholders and ensure timely publication.

Market Research:

• Conduct comprehensive market research to identify customer pain points, industry trends, and competitive insights within the network security sector.
• Utilize market data to inform the content plan, product development, and marketing strategies.

Sales & Partner Enablement:

• Equip sales and partner teams with enablement and training materials to effectively communicate product value to prospects.
• Build enablement discipline and key assets such as sales presentations, battle cards, and objection-handling guides.

Requirements:

• Bachelor’s degree in marketing, business, or a related field (MBA is a plus).
• Proven experience in product and content marketing, preferably in the cybersecurity industry.
• Excellent written and verbal communication skills.
• Proficiency in SEO, keyword research, and content management systems.
• Creative thinking and the ability to translate technical concepts into digestible content.
• Strong project management skills and the ability to lead cross-functional teams.
• Commitment to innovation, integrity, and excellence.