Product Marketing Director

Job Type: Full Time
Job Location: Santa Clara - CA

SiFive

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits.

At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are.

Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions. Solutions that will have a huge impact on people’s lives; making the world a better place, one processor at a time.

Are you ready?

To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages.

Job Description:

The Role: We are seeking an experienced Product Marketing and Technical Marketing expert to drive SiFive’s strategy, content, and campaigns for our Performance and Intelligence IP Families. This influential role is critical in shaping SiFive’s market position and in creating content that resonates with both technical and business audiences. The ideal candidate brings both technical understanding and marketing creativity, distilling complex details into impactful content for diverse audiences, including customers, industry press, and partners.

Responsibilities:

  • Develop a marketing strategy that strengthens SiFive’s leadership in high-performance CPU IP and AI acceleration IP.
  • Create and execute a robust marketing roadmap that builds and sustains SiFive’s leadership presence in the market.
  • Establish a comprehensive content library for products within the Performance and Intelligence Families, enhancing brand and product awareness.
  • Present at industry conferences and engagements with customers and partners to advocate for SiFive’s products and solutions.
  • Collaborate with product management to refine launch strategies, product naming, and sales training materials.
  • Craft high-impact product messaging and launch content that sets industry standards.

Requirements:

  • Bachelor’s degree in Marketing, Business, Engineering, or a related field.
  • 10-15 years in product marketing, technical marketing, or related roles.
  • Proven expertise in high-performance CPU or AI product marketing and technical content creation.
  • Strong portfolio demonstrating impactful, high-quality marketing content and campaigns.
  • Strategic thinker with exceptional attention to detail, communication, and presentation skills.
  • Team player with a track record of successful cross-functional and partner collaboration.

Nice to haves:

  • Technical experience in hardware or software.
  • Familiarity with RISC-V, ARM, or the semiconductor industry.

Pay & Benefits

Consistent with SiFive values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience.

For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.

Base Pay Range

$209,250.00-$255,750.00


In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity. In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

Additional Information:

This position requires a successful background and reference checks and satisfactory proof of your right to work in United States of America

Any offer of employment for this position is also contingent on the Company verifying that you are a authorized for access to export-controlled technology under applicable export control laws or, if you are not already authorized, our ability to successfully obtain any necessary export license(s) or other approvals.

SiFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

California residents: please see our job candidate notice for more information on how we handle your personal information and your privacy rights: Privacy Policy Document.