Sift
At Sift, we’re accelerating the development of next-generation machines with the world’s first end-to-end telemetry stack — and we’re expanding our team.
Sift’s founders started this company in order to enable private and government entities to make big, technological strides. Our focus is centered on creating a better world for tomorrow, and we’re making an impact with our highly specialized expertise.
By joining us, you’ll help shape future-focused data infrastructure that will power spacecraft, satellite constellations, renewable energy, autonomous transportation, and more.
Sift is currently looking for a Product Marketing Director who is passionate about solving complex problems and building a fast-growing startup. In this role you’ll get to work with our talented team of Engineers and Operators from companies such as SpaceX, Google, Palantir, and Amazon.
If you’d like to learn more, feel free to reach out to Bente at Nova Talent:[email protected].
About the Role
As a Product Marketing Director, you’ll be at the forefront of crafting and executing strategies that empower Sift’s sales teams for success. Collaborating across departments, you’ll spearhead initiatives to ensure our sales professionals are armed with the knowledge and tools needed to drive impactful customer engagements. From owning and developing compelling key sales assets, to leading cross-functional campaign launches and sales plays, you’ll be instrumental in driving revenue growth.
Key Responsibilities:
- Be the Product Marketing owner for our sales enablement priorities
- Define and develop the customer value we provide to address market requirements
- Create sales enablement plan and the necessary sales assets to effectively train and support account executives on when and how to best use assets
- Lead cross functional campaign launch meetings and manage external GTM initiatives, tasks and execution cross functionally
- Deeply understand and document our audience and buyers then lead changes to our sales and marketing processes based on learnings and changing market conditions
- Ideate, develop, and execute sales plays to support an account-based approach to win target accounts
- Partner across GTM teams to lead account-based campaigns and initiatives
- Run market research studies to better understand our customers’ challenges and partner with product on focus groups for feature feedback
- Develop customer case studies and customer testimonials through collaboration with our Customer Success teams
- Create content for training, web, landing pages, videos, demos, sales decks, customer assets, campaigns
- Partner with Comms agency to develop industry thought leadership reports
- Step in to support additional marketing responsibilities and develop the marketing culture as we build out the team
What You’ll Need To Succeed:
- You’ve developed your Product Marketing skills for at least 5 years in enterprise B2B SaaS and have been held accountable for pipeline results
- Your expertise lies in not just developing, but executing sales plays and campaigns that exceed quarterly revenue targets through flawless execution
- You’ve worked hand-in-hand with sales to create compelling sales assets and have empowered sales teams to excel through training you’ve created and conducted
- You’re the go-to person for insightful market research, leveraging your expertise to provide invaluable support to the sales team
- You’ve embraced AI as a tool to accelerate and improve outcomes vs. do the job for you
- You excel in environments where agility and adaptability are key, bringing your project management prowess to the table to develop efficient processes that set the foundation for success in early-stage companies
- You thrive in collaborative environments, forging strong relationships across teams
- Your ability to convey complex ideas with clarity and impact is second to none